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Ozge Demirci
Paolo Mengano
Eleonora Brandimarti
Lihi Idan
Tu Ni
Fabrizio Dell’Acqua
Hossein Alidaee
Chirag Agarwal
Yejia (Richard) Xu
Sofie Cairo
Brian Baik

Yafei (Debbie) Liang

She/Her

Research Associate
Yafei (Debbie) Liang

Discipline: Computer Science, Data Science, Economics, Management, Marketing

Lab: Platform Lab

Role: Research Associate

Topic: AI / Machine Learning, Data & Analysis, Innovation & Disruption, Managing in the Digital Economy, Platforms & Crowds

What I do

I specialize in exploring the transformative power of information. I conduct data-driven empirical research on information generated by users, companies, and AI.

What I care about

I am deeply passionate about how technology transforms people's information consumption patterns. With limited attention from users, how can businesses convey the most important message efficiently?

How I connect to the D^3 Mission

Digital platforms are one of the biggest sources of information transmission. It fosters B2B and B2C connections and the information consumption pattern provides important managerial implications that organizations in the digital world care about. I contribute to Platform Lab’s mission by exploring how product ranks and item ratings affect consumer behavior, how platforms motivate workers, and how ChatGPT influences people’s language.