Discipline: Data Science, Economics, Management, Marketing
Lab: Customer Intelligence Lab
Role: Doctoral Student
Topic: AI / Machine Learning, Data & Analysis
What I do
I am a doctoral candidate in Quantitative Marketing at Harvard Business School. My research focuses on developing innovative solutions to modern challenges in personalization, targeting, and customer management.
What I care about
How can businesses craft successful targeting strategies to achieve long-term results? How can firms design effective data-driven strategies in compliance with evolving privacy regulations? How can companies effectively design targeting strategies that utilize existing data efficiently to enhance their product and marketing offerings?
How I connect to the D^3 Mission
My research helps organizations develop effective and efficient data-driven strategies to thrive in today's complex business world.