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Ozge Demirci
Paolo Mengano
Eleonora Brandimarti
Lihi Idan
Tu Ni
Fabrizio Dell’Acqua
Hossein Alidaee
Chirag Agarwal
Yejia (Richard) Xu
Sofie Cairo
Brian Baik

Ta-Wei Huang

He / Him

Ta-Wei Huang

Discipline: Data Science, Economics, Management, Marketing

Lab: Customer Intelligence Lab

Role: Doctoral Student

Topic: AI / Machine Learning, Data & Analysis

What I do

I am a doctoral candidate in Quantitative Marketing at Harvard Business School. My research focuses on developing innovative solutions to modern challenges in personalization, targeting, and customer management.

What I care about

How can businesses craft successful targeting strategies to achieve long-term results? How can firms design effective data-driven strategies in compliance with evolving privacy regulations? How can companies effectively design targeting strategies that utilize existing data efficiently to enhance their product and marketing offerings?

How I connect to the D^3 Mission

My research helps organizations develop effective and efficient data-driven strategies to thrive in today's complex business world.