People
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Our Team
Alexander MacKay
What I do
I study the economics of competition and the role of pricing algorithms, contracts, and vertical relationships. I also study how consumer behavior evolves over time, in terms of the implications for competition and also in terms of where consumer beliefs and preferences come from.
What I care about
I'm very much interesting in hearing from companies about their pricing strategies and about hearing the response to these strategies from buyers!
How I connect to the D^3 Mission
Pricing technology is often a core strategic decision made by an organization. I am happy to work with leaders to work towards a mutual understanding of the effects of different pricing technologies, especially given the increasing availability of data and the computational power to tackle difficult problems.
Discipline: Economics
Lab:
Platform:
Role: Faculty
Topic: AI / Machine Learning, Data & Analysis