Future Proof with AI
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Because AI
is only half the answer
“If your workers aren’t frustrated using AI, then you’re nowhere near where you should be.”
Mary ErdoesSir Martin Sorrell , D^3 Advisory Council Member and CEO of JPMorgan Asset and Wealth Management
Because AI
is a superpower
From the D^3 Associates Program
The impact of generative AI on the economy depends on the speed and intensity of its adoption. D^3 Associate David Deming, Danoff Dean of Harvard College and Isabelle and Scott Black Professor of Political Economy at Harvard Kennedy School, along with colleagues at Vanderbilt, the Harvard Project on Workforce, and the Federal Reserve Bank of St. Louis, have built this tracker to report results from a series of nationally representative U.S. surveys of GenAI use at work and at home.
Competing in the Dark
New research reveals that firms are playing a game of catch-up they didn’t even know they were losing Listen to this article: Leaders know they must innovate to survive, and they don’t make decisions in a vacuum: they watch rivals, draw inferences, and position themselves accordingly. But what happens when their picture of the competitive […]
The Power of AI Stopping Agents
When Machine Learning Meets Sales Psychology Listen to this article: Conventional sales wisdom treats persistence as virtue: stay in the conversation, overcome objections, keep the line alive. But recent research into the dynamics of sales conversations suggests that our bias toward persistence leads to a massive misallocation of resources. In “Learning When to Quit in […]
Is GenAI Heading for a Tech Monopoly?
New research on how the competitive dynamics that created early tech giants may not repeat in the age of generative AI. For the last two decades, businesses have operated under the shadow of the Web 2.0 era, where a handful of giants like Google built unassailable tech fortresses. Now, as generative AI transforms every industry, […]
Can You Spot the Bot?
New research reveals just how convincingly AI mimics humans Listen to this article: Alan Turing’s original “imitation game,” proposed in 1950, had an elegant simplicity: a human judge conducts a text-based conversation with two hidden parties—one human, one machine—and tries to guess which is which. Today, the question Turing posed has quietly expanded into territory […]
Why Your AI Strategy May Be Failing
How companies can overcome the structural frictions that block AI at scale Listen to this article: AI has entered the enterprise faster than most previous waves of technology, reshaping expectations about speed, productivity, and decision-making. Yet adoption alone does not produce transformation. The Frontier Firm Initiative (FFI), a joint effort between the Digital Data Design […]
Because AI
transforms productivity
Written By
Nova School of Business & Economics
“…what’s different is the promise of this technology. AI has the capabilities of summarizing and allowing people to access tacit knowledge that is typically, you know, exclusive to experts.”
Raffaella Sadun John Winsor , Co-Principal Investigator at the Digital Reskilling Lab
D^3 Associates Spotlight Series: Elie Ofek and Julian De Freitas
This series introduces D^3 Associates Program projects which aim to answer important questions at the intersection of artificial intelligence and digital technologies in business and society. This article shares insights from Elie Ofek, Malcolm P. McNair Professor of Marketing, Harvard Business School and Julian De Freitas, Assistant Professor of Business Administration, Harvard Business School who […]
D^3 Associates Spotlight Series: Dr. Livia Alfonsi
This series introduces D^3 Associates Program projects which aim to answer important questions at the intersection of artificial intelligence and digital technologies in business and society. This article shares insights from Dr. Livia Alfonsi, Assistant Professor of Business Administration at Harvard Business School, whose research studies labor markets and the transition from school to work, […]
Because AI
changes everything
Leading with AI 2026
While AI represents the most powerful wave of innovation in a generation, public sentiment toward it is increasingly polarized and weary. Many workers feel that AI is being done to them, not for them. The dominant feeling across much of the American workforce is disenchantment, the sense that they played by the rules, but the […] Continue reading Leading with AI 2026
Our digital future is being invented today
Our work at the Digital Data Design Institute at Harvard focuses our 14 labs around six communities of practice to produce and share research-rooted knowledge on how society and business are interacting with artificial intelligence (AI) and digital technologies.