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Because AI

is only half the answer

“If your workers aren’t frustrated using AI, then you’re nowhere near where you should be.”

Mary Erdoes Sir Martin Sorrell , D^3 Advisory Council Member and CEO of JPMorgan Asset and Wealth Management

Because AI

is a superpower

Computer user interacting with a chatbot

The Fast-Talking AI Chat Agent

New research shows when AI boosts service, and when it backfires. Think about the last time you contacted customer support. Did you start with a chatbot? If it failed to resolve your problem, how did you feel when transferred to a human agent? This dynamic defines our expectations of the modern customer service experience: the […]

Call center staff working

The Power of AI Stopping Agents

When Machine Learning Meets Sales Psychology Listen to this article: Conventional sales wisdom treats persistence as virtue: stay in the conversation, overcome objections, keep the line alive. But recent research into the dynamics of sales conversations suggests that our bias toward persistence leads to a massive misallocation of resources. In “Learning When to Quit in […]

Is GenAI Heading for a Tech Monopoly?

New research on how the competitive dynamics that created early tech giants may not repeat in the age of generative AI. For the last two decades, businesses have operated under the shadow of the Web 2.0 era, where a handful of giants like Google built unassailable tech fortresses. Now, as generative AI transforms every industry, […]

Puzzled manager asking questions, AI chatbot on laptop provides answers, ideas, and puzzle piece solution.

The Manager’s AI Dilemma

How to design AI adoption so decision makers can say yes without self-sabotage Lots of organizations can green-light AI. Far fewer can absorb it. That gap, between excitement and real, embedded use, keeps showing up even when ROI is compelling and leadership is visibly supportive. New research from D^3 Frontier Firm affiliate Shunyuan Zhang and […]

D^3 Associates Spotlight Series: Elie Ofek and Julian De Freitas

This series introduces D^3 Associates Program projects which aim to answer important questions at the intersection of artificial intelligence and digital technologies in business and society. This article shares insights from Elie Ofek, Malcolm P. McNair Professor of Marketing, Harvard Business School and Julian De Freitas, Assistant Professor of Business Administration, Harvard Business School who […]

Because AI

transforms productivity

Written By
Nova School of Business & Economics

“…what’s different is the promise of this technology. AI has the capabilities of summarizing and allowing people to access tacit knowledge that is typically, you know, exclusive to experts.”

Raffaella Sadun John Winsor , Co-Principal Investigator at the Digital Reskilling Lab
Blue money bag on a computer chip

How AI Can Spot Your Next Billion-Dollar Idea

A new study shows how AI can influence the kind of innovation you end up funding. Many of us have started using AI as an “answer machine” to brainstorm ideas, analyze data, and pressure-test assumptions. You might even have a set of preferred prompts saved for just these purposes. But how often do you switch […]

The New Influence War: How AI Could Hack Democracy

What the rise of AI swarms reveals about the future of influence, information, and democratic resilience. Listen to this article: As we move into the era of agentic AI, what kind of influence will this emerging technology have on democracy and misinformation? In the new Science paper “How Malicious AI Swarms Can Threaten Democracy,” Amit […]

Because AI

changes everything

Our digital future is being invented today

Our work at the Digital Data Design Institute at Harvard focuses our 14 labs around six communities of practice to produce and share research-rooted knowledge on how society and business are interacting with artificial intelligence (AI) and digital technologies.

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