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Michael Bervell
Hossein Alidaee
Chirag Agarwal
Yejia (Richard) Xu
Sofie Cairo
Brian Baik

What I do

I'm an assistant professor of business administration in the marketing unit at Harvard Business School. I'm also affiliated with the Harvard Data Science Initiative, the Institute for Quantitative Social Science, and MIT Initiative on the Digital Economy. I received my PhD in management science from MIT.

What I care about

As an economist and data scientist, my research focuses on developing data products to improve advertising, targeting, and pricing decisions. These algorithms are typically guided by basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. I'm also broadly interested in the creator economy and web3.

How I connect to the D^3 Mission

I work on helping creators and organizations utilize data in a more effective and responsible way.

Discipline: Data Science, Economics, Management, Marketing, Psychology, Social Science

Lab: Customer Intelligence Lab

Role: Affiliated Faculty

Topic: AI / Machine Learning, Data & Analysis, Innovation & Disruption, Managing in the Digital Economy, Platforms & Crowds

The DI is now part of the Digital, Data, and Design (D^3) Institute at Harvard. Read more about this change..