Live Streaming in China, YY Inc
YY Inc., an incumbent PC live streaming player, lost its turf in the consumers' paradigm shift to mobile streaming
Social
Instagram is Winning (Mobile) Advertising
Instagram has become an effective channel for advertisers and is quickly emerging as the leading platform in mobile advertising.
Sweat with Kayla – the unstoppable growth of the Virtual Trainer
Who is Kayla and why does everyone want to “do Kayla”?
The data anaLYSTs have taken over the fashion website – Lyst.com
Lyst is a data- and analytics-driven business that offers users an easier, streamlined way to discover and shop 1000s of products and provides retailers with a wealth of customer insights – and a better conversion rate.
Dataminr: Actionable signals from Twitter
Dataminr specializes in the real-time analysis of data from a variety of news and social media sources to provide differentiated and expedient support to media, public sector, finance, and corporate security entities. Their value is in their ability to rapidly […]
Tinder: You’re doing it wrong
Tinder has a new algorithm, thinks you’re doing it wrong
Toyota & Social Media Monitoring
Toyota leverages social media intelligence to innovate its product development, sales, and marketing.
SumAll: summing data across platforms
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Next Big Sound – BandPage on Steroids?!
“I stream, you stream, we all stream some Trap Queen.”
Next Big Sound brings analytics to artists and brands using streaming music and social media data.
Yik Yak is Crowd-Sourcing Funny
Yik Yak is crushing funny through crowd-sourcing.