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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Social

Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars

Posted on September 13, 2015 by jeffzeller

How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.

Snapchat – Threatening Incumbent Social Media and Content Providers with Strong User Empathy

Posted on September 13, 2015 by Fbalestra

Snapchat threatens incumbent social media and content providers by listening to its young users

LinkedIn: Digital winner transforming the recruiting industry

Posted on September 13, 2015 by Sherry

The business Founded in the early 2000s, LinkedIn is a social network for professionals with one mission: connect the world’s professionals to make them more productive and successful. In order to accomplish this mission, LinkedIn has developed three primary product lines […]

Get a Slice of This: Domino’s Dominates Pizza through Digital

Posted on September 13, 2015 by Won't Not

Domino’s builds customer loyalty and lowers costs with best-in-class digital tech

5 Reasons Buzzfeed is a Digital Winner. Plus, an AMAZING cat video.

Posted on September 13, 2015 by HM

From 'listicles' and cat videos, Buzzfeed is now moving into coverage of conflict, disaster and global politics. Is 'social' the future of news?

LinkedIn: Winning with Professional Data

Posted on September 13, 2015 by JG

LinkedIn has built up an invaluable user base and professional category of data that unlock a number of different and robust revenue streams.

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