Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
How does crowdsourcing help create your favorite ice-cream flavor?
“We are deeply sorry for the unintended offensive and hurtful tweets from Tay, which do not represent who we are or what we stand for, nor how we designed Tay.” 
In March 2016, Microsoft launched Tay, a Twitter bot that could learn from its conversations with others. The experiment quickly unraveled.
Snapchat is a social messaging app that features self-deleting image and video taking. It has proven success among younger users of Gen Y and Z and has taken increasing wallet share from advertisers who like to target this group. However the unique feature may become a double-edge sword and opens multi-homing for advertisers and places a question mark on the life span of the products
Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, Amazon, Uber, Apple Pay, etc. together offer in the West. The blog discusses how WeChat has used the strong network effects to emerge as the one app that rules them all.
Shaadi.com has been the pioneer of the match-making platform in India much before the people discovered the Tinder way to find a match. Perhaps, it was a decade too early.
Tinder: trying to help you find love despite the rough seas of multihoming and networking effects.
With a billion people using Facebook Messenger – and Zuckerberg’s public promise that Messenger will make sure you “never have to call 1-800-FLOWERS again” – will Facebook’s newest platform prove that bots are hot… or not?
Slack's humble beginnings as a feature within a game soon became a product with a cult-like following. Is its rapid growth a result of its platform for 3rd party enterprise SaaS integrations, and does that raise switching costs as the platform becomes the home base for the modern enterprise?