What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

Unity: The biggest platform for creating VR content
Bipul Sinha
Last modified on April 21, 2017 at 5:55 pm
Unity is the largest VR content creation platform in the world. It is one of the few Unicorns in the VR space having recently raised $180Mn at a valuation of $1.5Bn
Vertebrae – The Advertising Platform for VR
Last modified on April 16, 2017 at 1:15 pm
Consumers don't like to pay. But they don't like banners either. Vetebrae allows developers to monetize their content by seamlessly integrating Vertebrae's pioneering Virtual Reality ad units and analytics into interactive VR experiences and 360° videos.
VR Physio: Solving Neck Problems
Posted on April 21, 2017 at 7:38 pm
VR + physiotherapy
Niantic Labs and Pokemon Go: Bringing AR to the Masses
Ellen DaSilva
Last modified on April 21, 2017 at 2:50 pm
"Gotta catch em all" no longer means playing cards at recess. Niantic brings this trip down memory lane into the 21st century with augmented reality.
HBX Needs to Go Whole-Hog on VR Classrooms
Nicolas II
Last modified on April 24, 2017 at 7:31 pm
It's hard to digitally replicate the case method with online videos or massive group chats. Virtual reality changes that.
Lowe’s: VR, the Future of Retail
Megan Trout
Last modified on April 25, 2017 at 4:58 pm
As brick and mortar retailers face increasing competition from online platforms, VR/AR provide a means to fight back and reengage consumers
Facebook mind reading: the ultimate VR/AR interface
Last modified on April 26, 2017 at 7:30 am
Mind reading is a powerful method of allowing users to control VR/AR environments. Facebook is getting in on this game. They have a head start on the tech but what’s the best way for them to capture this opportunity in [...]
Get in the Game: How the NBA Uses VR to Offer Fans an Immersive Viewing Experience
Last modified on April 25, 2017 at 5:01 pm
It’s no secret that content producers everywhere are searching for ways to attract eyeballs and dollars. By embracing virtual reality technology in a strategic way, the NBA is testing a new content delivery method while simultaneously giving fans a unique [...]
Virtual Rehab: Helping prisoners prepare for life beyond bars
Posted on April 28, 2017 at 1:11 am
Virtual Rehab is helping prisoners prepare for and experience life after their release.
da Vinci Xi – Surgical System: Advancement of minimally invasive surgery
Tomo Nakagawa
Last modified on April 28, 2017 at 12:47 pm
Application of virtual reality in medical surgical practice
Nvidia – The Way It’s Meant to Be Played
Yun Yu
Last modified on April 23, 2017 at 10:44 pm
Bringing VR gaming hardware to the masses
TheWaveVR: Reimagining Live Music
Chun Pan
Last modified on April 30, 2017 at 11:23 pm
TheWaveVR is a platform that enables immersive VR music experiences.
Penrose Studios: The Pixar of VR?
Posted on April 25, 2017 at 9:31 pm
Penrose Studios wants to be known as the Pixar of VR animated content. It has a good start, but will it capitalize on its first mover advantage?
New York Times: 360 degrees news
Daniel C
Posted on April 28, 2017 at 12:44 am
In 2015, the New York Times launched its virtual reality app. It proved an instant hit. Where to go from there?
Visionary or cross-eyed? Why Google Glass never lived up to the hype
Posted on April 26, 2017 at 1:06 am
Glass was discontinued less than 3 years after its unveiling. Lessons from an early AR debacle.
NextVR – Bringing Virtual Reality Events Into The Home!
Andrew Banovic
Last modified on April 25, 2017 at 10:50 am
NextVR is delivering live sports and entertainment into your home in VR!
Wayfair: Using AR and VR for Furniture Visualization
Posted on April 26, 2017 at 4:42 pm
Wayfair Next is using AR and VR to accelerate the shift of home goods to e-commerce by exploring new forms of product visualization.
Marxent Lab’s VisualCommerce : Changing the Classic Retail & Manufacturing Game
Charu Manglani
Last modified on April 26, 2017 at 12:13 am
Visual Commerce has changed the way retail and manufacturing companies market their producst and has opened a plethora of industries that can leverage digital products in enhancing their value proposition
IonVR: Virtual reality, not vomit reality
So Many Cranberries
Last modified on April 23, 2017 at 3:59 pm
IonVR created a mobile phone-based HMD that reduces the lag and motion blur known to contribute to VR sickness.
STRIVR – Sports Training In Virtual Reality
Anish Nahar
Posted on April 27, 2017 at 8:47 pm
STRIVR delivers immersive performance training using VR and is changing the way athletes train themselves.
Google Cardboard – Genial is Simpe?
Posted on April 28, 2017 at 10:42 am
Low cost VR ware for economy users
Augmented Reality Is Here To Save Your Job!
Posted on April 26, 2017 at 6:45 pm
Automation is here to take jobs...but can augmented reality do something about that?
VR/AR in Education: Will the Value Capture Hurdles Obstruct a Huge Value Creation Opportunity?
Posted on April 28, 2017 at 1:05 pm
INTRODUCTION Teachers who have walked the halls of large urban, under-resourced school districts can’t help but roll their eyes at the next sexy technology product that claims it will revolutionize learning. Educators have been hearing that refrain for decades. However, [...]
GoPro’s Potential to Bring Virtual Reality Creation to the Masses
Last modified on April 22, 2017 at 12:36 pm
With innovative technology and high engagement rates, GoPro has the potential to bring tools for virtual reality creation to the broader consumer market.
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