What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

Matterport: Cool Product, Funky Business
Ravneet Uberoi
Last modified on April 28, 2017 at 12:04 am
Matterport creates awe-inspiring immersive 3D experiences in VR but struggles to hone in on the right business.
HoloLens: Mixed applications in mixed reality
Oyku
Posted on April 26, 2017 at 7:57 pm
In 2016 Microsoft launched its mixed reality headset, HoloLens, which promises to propel the company to the front of the tech race.
The US Army and Virtual Reality: How should it use new technologies?
Tyler
Posted on April 28, 2017 at 12:48 pm
The US Army is using virtual reality to train soldiers in a number of ways, what should it think about as it continues to roll out VR/AR solutions?
Jaunt: Netflix Meets Gopro Meets Hollywood Studio..for VR
Julia
Posted on April 28, 2017 at 12:15 am
Can a hardware, software, and content creator bring VR media to the masses?
IDEO: Getting Closer to the Customer Through Virtual Reality
Lauren
Posted on April 27, 2017 at 4:39 pm
IDEO, a pioneer in design thinking, employs ethnographic research as an essential part of its new product, service, and experience design process. Ethnographic research has many benefits, but it's not without its challenges. How will using VR help the firm [...]
FOVE and the potentially game-chaging Eye-Tracking technology
AC
Last modified on April 28, 2017 at 12:54 pm
FOVE is a Japanese HMD and software developer that has developer a potentially game-chaging eye-tracking technology.
Deepstream VR: Using Virtual Reality to alleviate pain
sidharthmishra
Last modified on April 27, 2017 at 11:46 pm
Deepstream VR is creating virtual reality games and tying them up with biofeedback sensors to develop experiences which help patients surmount pain. This has the potential to not only reduce pain effectively but also reduce opioid addiction.
VRTIFY: The World’s First Virtual Reality Music Platform
Alexander Clamor
Last modified on April 28, 2017 at 5:53 pm
ABOUT VRTIFY is a music platform where users can create, upload, share, and consume VR music-related content. With more than 5,000 hours of live concerts, interviews, and video clips available, VRTIFY gives users the opportunity to immerse in music content [...]
Mindshow: Create your own animated VR movies
Erik K
Last modified on April 28, 2017 at 3:48 pm
Content creation platform for VR, where users choose the characters and scenes, and bring them to life with their voice and gestures.
VR With Obvious Value
Noorin D
Last modified on April 27, 2017 at 10:54 pm
Medical Realities: an educational platform that leverages VR to improve surgical training
MEL Science: VR in Science Education
mahylights
Posted on April 25, 2017 at 4:52 pm
MEL Science has integrated VR with the chem lab - but can they become the VR platform for education?
PTC’s ThingWorx Studio: AR to Reduce Maintenance Time and Cost
Andrea
Last modified on April 28, 2017 at 12:13 am
How an early mover can use network effects to beat competitors
Upskill: Re-training today’s workforce with AR
AC
Last modified on April 28, 2017 at 8:27 am
By driving the cost of AR app development and the total cost of ownership of smart devices down, Upskill is poised to change the axis upon which their enterprise clients compete.
Blippar: The Killer AR App That Never Was
Kathy Wang
Posted on May 1, 2017 at 6:48 pm
Blippar could have been the ultimate killer app for AR - it was well-conceived, well-received and well-funded. But today, 7 years after its founding, the startup is struggling. What went wrong, and where can it go from here?
zSpace: The Ultimate Learning Experience
Lacy
Posted on April 27, 2017 at 4:53 pm
Virtual Reality Learning Experience - But at What Price?
The HTC Vive
sblemast
Last modified on April 28, 2017 at 6:18 pm
THE HTC Vive is a virtual reality system created through a partnership between Valve [1] (one of the PC industries leading game developers) and HTC (a hardware manufacturer, focusing on phones and tablets).  The device is quite similar to the better known [...]
Apple’s Patience = Payoff
A2017
Posted on April 24, 2017 at 2:58 pm
I want to start by broadening the topic a bit to include virtual reality’s younger brother augmented reality. The adoption of these technologies and the strategies taken by the players in these ecosystems are extremely dependent. The major players in [...]
Pupil Labs Sets Eyes On VR
Steelhead
Posted on April 28, 2017 at 3:45 pm
Eye-tracking technology once associated with musty university research labs are finding their way in virtual and augmented reality headsets. The current virtual reality headsets, such as the Oculus Rift and the HTV Vive, do not have eye trackers. These headsets [...]
Using VR to Change the Way Real Estate is Experience
changeme_26
Posted on April 30, 2017 at 1:15 am
How Floored built a business on Oculus Rift that is changing RE.
Facebook VR Strategy – Platform Or Hardware?
Seunghyun
Posted on April 27, 2017 at 7:09 pm
  Facebook entered the early stage of virtual reality market in 2014 by acquiring Oculus VR at $2 billions. Thanks to the rise of 5G in late 2010’s to early 2020’s, VR will evolve beyond the gaming market. There will [...]
Bringing 3D models to life…sort of
Ali
Posted on April 25, 2017 at 2:11 pm
Bricks and Goggles is a Dutch software firm that specializes in converting construction designs (e.g. 3D CAD files) into Virtual Reality files that can be run on VR headsets (like Oculus and Google Cardboard).
Aurasma – the future of human interaction
Onaizah P
Last modified on May 5, 2017 at 1:02 am
The story of HP’s groundbreaking ‘augmented reality’ innovation reforming how companies interact with customers