What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

After years of stagnant innovation, could AR be Apple’s next big play?
Posted on April 27, 2017 at 6:55 pm
Today, the AR/VR world is fairly niche. While AR/VR technology have been commercialized in a few discrete industries (gaming perhaps being the leader), this tech has yet to become a daily part of most people’s lives. So it is worth [...]
Looking Glass: Virtual Reality in Real Estate. For Real?
Hao Wu
Posted on April 28, 2017 at 7:37 pm
A rental house-seeker speculates how and when VR could become a reality.
One Size Does Not Fit All: Metail’s Virtual Fitting Room
Last modified on April 28, 2017 at 5:40 pm
London-based virtual fitting room company Metail provides AR try-before-you-buy solutions and sets out to become the Google of sizing and shape
Feeling Virtual Reality
Posted on April 28, 2017 at 2:43 am
AxonVR sets out to make Virtual Reality a truly immersive experience
Capcom’s Resident Evil 7: Making Your Nightmares a Virtual Reality
Posted on April 27, 2017 at 7:27 pm
Capcom's Resident Evil 7 Uses VR to Create the Scariest Game Ever
Magic Leap – Reinventing How We See the World
Jack K
Posted on April 28, 2017 at 5:40 pm
By 2017, Magic Leap has raised nearly 1.4 Billion Dollars and most Americans have never even heard of them.[i] Founded seven years earlier, this tech behemoth is still operating in stealth mode having raised 3 institutional rounds of funding without [...]
The Old Art and the New: Opera and VR
Stephanie Chan
Last modified on April 29, 2017 at 6:40 pm
London's Royal Opera House and its experiments with virtual reality
AR/VR, Bloomberg and Financial Services
Last modified on April 29, 2017 at 5:48 pm
Compared to other industries, applications of AR/VR in financial services are few and far in between. Below I will give a quick overview of the applications, their challenges, opportunities and zoom in on my former employer, Bloomberg, and its experiment [...]
Using AR to treat Depression and Alzheimer’s Disease?: Akili Interactive
Last modified on April 29, 2017 at 11:30 am
Akili Interactive using AR technology to treat Alzheimer's Disease, Depression and ADHD
Alibaba’s VR Shopping: Fad or Future?
Bonnie Cao
Last modified on April 29, 2017 at 12:43 am
A Tale of My Personal Virtual Shopping Experiences
Bravemind: Using Virtual Reality to Treat PTSD
Last modified on April 28, 2017 at 5:41 pm
Bravemind demonstrates how virtual reality can transform mental health treatments through its innovative PTSD exposure therapy system.
Littlstar: The YouTube of VR?
Last modified on April 29, 2017 at 6:41 pm
Through robust tech solutions and partnership with leading media publishers, Littlstar has positioned itself as the leading portal for VR content.
zSpace, the AR/VR innovator in Education Space
Posted on April 28, 2017 at 2:37 pm
zSpace is an up and coming VR/AR company in education tech space that offers a combination of content and hardware products
Matterport: Creating a Real Estate VR Platform
Brandon K
Posted on April 25, 2017 at 2:18 pm
Matterport provides a platform to transform real estate into virtual reality experiences, consumable both in an internet browser and a virtual reality headset.
Last modified on April 28, 2017 at 12:27 pm
Creating high-quality, cinematic VR experiences in a nascent industry.
Microsoft HoloLens
Andrew Yoo
Last modified on April 27, 2017 at 8:33 pm
Microsoft is back on the front foot with its foray into mixed reality.
The VOID: is this real life?
Last modified on April 28, 2017 at 12:49 pm
In-real-life (IRL) gaming experience powered by VR taking you beyond reality.
Matterport: Cool Product, Funky Business
Ravneet Uberoi
Last modified on April 28, 2017 at 12:04 am
Matterport creates awe-inspiring immersive 3D experiences in VR but struggles to hone in on the right business.
TheWaveVR: A Musical Metaverse
Ian C.
Posted on April 28, 2017 at 10:15 am
Creating a New Dimension of Music
Warner Bros: Can a Traditional Hollywood Studio Become a Major Player in VR?
Posted on May 1, 2017 at 1:06 pm
As new and better VR technologies are developed, Hollywood studios are scrambling to create high quality content for VR platforms. Over the past couple of years, Warner Bros. in particular has experimented with creating VR content for a number of [...]
HoloAnatomy: AR bodies, ARselves.
Posted on April 27, 2017 at 11:33 pm
The mixed reality experience of HoloAnatomy enables users to study human anatomy with a high level of detail and interactivity that is revolutionary in the field of medical education.
Amazon – behind on the VR chasm?
Mohit Mittal
Last modified on April 28, 2017 at 7:06 pm
Amazon, unlike other big tech companies, with the multitude of products hasn't made its foray in the virtual reality or augmented reality space. However, sources say work is underway. This blogpost explores how Amazon could use VR to build on [...]
WaveVR: The Future of Live Music
Alex Sambvani
Last modified on April 28, 2017 at 10:25 am
WaveVR has created a compelling app to experience live music in a virtual world.
STRIVR Labs: VR training in NFL
Last modified on April 27, 2017 at 10:26 pm
Injury in sports According to a study by NCAA, there were more than 41,000 injuries and 25 million athlete exposures from 2004 to 2009. Moreover, the same study also reported that 12.5% of injuries happen during practice.[i] In sports, many [...]