What is the Future of VR?

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (94)

IonVR: Virtual reality, not vomit reality
So Many Cranberries
Last modified on April 23, 2017 at 3:59 pm
IonVR created a mobile phone-based HMD that reduces the lag and motion blur known to contribute to VR sickness.
STRIVR – Sports Training In Virtual Reality
Anish Nahar
Posted on April 27, 2017 at 8:47 pm
STRIVR delivers immersive performance training using VR and is changing the way athletes train themselves.
Baobab Studios: An Emerging VR Content Creator
Felix J
Last modified on April 23, 2017 at 10:11 pm
The nuances of VR content compared to content traditionally served on a 2D screen
Guggenheim & Google: Museums embrace the virtual reality medium
Caroline Brody
Posted on April 26, 2017 at 6:08 pm
The Guggenheim Museum partners with Google to provide a virtual field tour of the museum.
Labster – teaching lab experiments in VR
Last modified on April 28, 2017 at 6:16 pm
Labster is redefining how students learn and experience science. Through immersive VR and gamification, Labster recreates a virtual lab, saving millions of dollars for schools and universities worldwide.
Immersive VR Edcucation
Last modified on April 18, 2017 at 8:39 pm
How Virtual Reality will shift the classroom experience
AR/VR‘s Today and Future in Alibaba: In Retail and Beyond
Last modified on April 28, 2017 at 1:00 am
What can this internet conglomerate do and how can it thrive in AR/VR?
MindMaze: The Platform That Will Power Every VR Experience
Last modified on April 23, 2017 at 4:15 pm
As companies struggle to catch up to Playstation, Oculus, and HTC, could a unicorn platform that can read your mind quietly overtake them all?
Amnesty International: Doing Good with VR
Will Newell
Posted on April 27, 2017 at 5:58 pm
Amnesty International leverages VR to promote fundraising for Syrian refugees.
Snapchat and AR
Last modified on April 28, 2017 at 5:11 pm
Snapchat has truly revolutionized the social media game. The ephemeral message and story has quickly become the latest fad in the space and Snapchat and has been leading product and feature innovation since its inception. The users have been responding. [...]
Wevr – the Netflix of Virtual Reality
Megan Wu
Last modified on April 27, 2017 at 10:02 pm
Creating a cirtual reality community
New York Times VR: Embed yourself with Iraqi forces during a battle with ISIS
Last modified on April 28, 2017 at 9:26 pm
Want to travel all across the world to attend important events? - NYTimes VR promises to fly you.
PTC: Making industrial companies (slightly) more interesting with AR/VR
Yezi Peng
Posted on April 25, 2017 at 6:58 pm
What happens when you combine the powers of IoT and AR/VR? Magic. (And hopefully lots of $$$.)
Lessons from the Google Glass Debacle
Posted on April 28, 2017 at 12:35 am
Glass: How Google got to eat its billionaire size humble pie
Vuze Camera – Create your own VR content
Last modified on April 28, 2017 at 5:27 pm
Vuze is an incredible 3D 360 degree virtual reality camera that offers high quality at a price point more accessible than ever before.
NVIDIA: The future Nokia of PC gaming?
James Baird
Last modified on April 29, 2017 at 7:26 pm
How does a hardware incumbent avoid going the way of Nokia as VR takes over?
Jaunt – Making the Shift from Product to Platform in VR
Dan Sawyer
Posted on April 27, 2017 at 11:11 pm
High end VR camera company looking to make the shift from product to platform for content creation and distribution
Unity 3D: One Game Engine to Rule Them All
Posted on April 18, 2017 at 3:00 pm
Untiy 3D is accelerating the pace of VR game development by leveraging its installed user base of 2D game developers
NVIDIA Inside: Take a Lesson from Intel
Last modified on April 26, 2017 at 6:28 pm
NVIDIA is well-positioned to benefit from the early modularization we see in the AR and VR industry. Think “NVIDIA inside.”
Psious – Using VR exposure therapy to overcome fears & anxiety disorders
Last modified on April 28, 2017 at 9:57 am
Psious is a behavioral health technology company. Founded in 2013, it provides a virtual reality platform - Psious Toolsuite - aimed at improving mental health treatment through SAAS offering.
Medical Realities: Transforming Medical Training through VR
Last modified on April 28, 2017 at 6:49 pm
With VR still in its infancy, one cannot help but wonder how this technology is about to change and disrupt our world. MR is on a mission to democratize medical training.
Magic Leap: Reimagining Virtual Vision (and more)
Last modified on April 28, 2017 at 5:40 pm
One of the most secretive startups in the world is using biology as inspiration to build mixed reality. It is building what it calls a photonic lightfield chip. What might Magic Leap really be up to?
Augmedix: Humanizing Healthcare Through Google Glass
Posted on April 26, 2017 at 4:59 pm
Augmedix is using Google Glass and its own remote scribe service to humanize the doctor / patient relationship
NYT VR: The Gray Lady’s VR Experiment
Posted on April 28, 2017 at 2:02 am
In 2015, The New York Times launched NYT VR. The product remains an experiment as the firm attempts to better understand VR’s value in journalism.