Data and Analytics as Digital Assets

April 06, 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (97)

OpenDoor: applying big data to home selling
Last modified on April 4, 2017 at 9:41 pm
Using the power of data analytics, OpenDoor will offer you a price for your house in under 24 hours
Is FICO outdated?  ZestFinance: An Alternative to the FICO Credit Score
Posted on April 5, 2017 at 10:15 pm
In 2010, roughly 8.3% of US consumers, or 19 million people, were considered ‘unscorable’ by FICO, a credit rating service whose models serve as a key underpinning of the US system for assessing credit worthiness.[1] Included in this contingent of [...]
Big Data and Retail
Megan Trout
Last modified on April 3, 2017 at 12:02 am
How Target used predictive analytics to identify pregnant customers and why it matters for retail
Next Big Sound – moneyball for music?
Last modified on April 4, 2017 at 3:10 pm
How one company is using data analytics to predict music’s next superstars
Netflix: Reinventing Hollywood with Data
Posted on April 1, 2017 at 9:16 pm
A tech company is upending traditional Hollywood with big data.
Palantir: The Seeing Stone of Security and Defense Analytics
James Baird
Posted on April 2, 2017 at 10:28 pm
Sifting through government data is no easy task.
Legendary Applied Analytics: Making Movies the ‘Moneyball’ Way
Posted on April 5, 2017 at 11:53 am
How big data and analytics can change the traditional movie industry, and how far it can go?
Beauty & Brains: Using Big Data to Build a Better Bra
Last modified on April 3, 2017 at 3:43 pm
With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.
FiveThirtyEight and the Big Data Fail: Election 2016
Ellen DaSilva
Last modified on April 4, 2017 at 3:42 pm
Statistics junkie Nate Silver uses data to predict everything from internet slang to Oscar winners to the US Presidential election.
The City of Chicago and its Array of Things Project
Yezi Peng
Last modified on April 4, 2017 at 10:03 pm
Moving from the quantified self to the quantified city: what can a city-wide fitness tracker do for Chicago?
VIBE – Analyzing Morale in the Modern Age
Posted on April 5, 2017 at 3:33 pm
You used to have to walk the halls of your company to understand morale. No longer.
This Startup Makes Money from Oil Tank Shadows
Bonnie Cao
Last modified on April 6, 2017 at 1:08 am
Orbital Insight: data is the new oil, literarily.
Starbucks – Grinding Data and Brewing Results
Yun Yu
Last modified on April 5, 2017 at 4:08 pm
Data drives everything, even your daily caffeine hit.
Clear Labs: Unwrapping Food Products Through Data and Genomics
Posted on April 4, 2017 at 1:35 pm
The "Google of food" meets DNA testing: through data collection, analytics, and genomics, Clear Labs is trying to create more visibility into our food's makeup.
Health Insurance Reimagined: John Hancock’s Vitality (Using Data to Promote Health)
Caroline Brody
Last modified on April 6, 2017 at 5:26 pm
John Hancock introduces a program called Vitality, which rewards consumers for healthy behavior based on data collected by Fitbit.
Huffington Post: journalism no longer stops when you hit publish
Daniel C
Posted on April 5, 2017 at 8:44 pm
The digitization of media has given online newspapers a new edge: the datafication of content and performance.
The Business of Hillary vs. Trump
Posted on April 5, 2017 at 8:22 pm
Data aggregation and cleaning - what we can learn from the US presidential elections.
Trim: Doing More With Your Data
Posted on April 5, 2017 at 6:40 pm
Trim is a personal financial assistant that turns your financial data into real cost savings.
People analytics at Google: using data to make Google a great place to work
So Many Cranberries
Last modified on April 2, 2017 at 9:44 am
Google applies its data and analytical rigor to a new domain: workforce management.
Artsy: Sequencing the Art World’s Genomes
Kathy Wang
Last modified on April 5, 2017 at 11:49 pm
Can big data revolutionize even the fine arts?
The Paper of Record Adapts to a Paperless World
Last modified on April 5, 2017 at 1:00 am
Amidst a digital transformation, The New York Times recognizes data’s value in a digital-first world.
Stitchfix: The Data-Driven Stylist
Last modified on April 5, 2017 at 11:06 pm
When curation meets data, does the curator become obsolete?
Friendly Score: Using Social Data to Build Credit Profiles
Nicolas II
Last modified on April 5, 2017 at 11:50 pm
Friendly Score uses social media data to create its own credit scores. But can you do that without unintentionally discriminating against certain groups?
The Theranos Debacle
Posted on April 4, 2017 at 6:59 pm
How this healthcare Unicorn fooled many in the Valley with little science and big marketing
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