It used to be that a CEO of a company had to walk up and down the halls of his or her company to get a good beat on what morale was like. If he or she wanted to know how someone was feeling, what made them happy or upset, or what drove them – an actual personal interaction and conversation would have to happen. Kiss those days goodbye. Now that same CEO can demand that all communication within the company be done on Slack – and he or she can use VIBE to analyze the sentiment around the office. In fact, there are forty apps promoted on the Slack website under the tag ‘Analytics’ alone! If a CEO wants to know what employees are going to leave – they can analyze their Slack usage and see that someone has become less engaged, among other things. In this post I will focus on VIBE – and sentiment analysis is not a new idea, it’s execution is simply evolving.
VIBE evaluates a team morale over five emotions: happiness, irritation, disapproval, disappointment, and stress. As the number of VIBE clients increase, the more data VIBE collects, and the better its algorithm gets at ‘reading the room’. VIBE is is an application built solely for Slack. While this puts the future of VIBE in Slack’s hands, there are no other competitors on the Slack platform for sentiment analysis.
Oftentimes, people think of data-driven businesses as numbers-oriented businesses. But data can take many shapes and forms. In VIBE’s case, a majority of the data it analyzes is words, but perhaps some of its most telling data comes from emoji. Like any major data player, sample size is extremely important. A startup company that has very little flow through the Slack platform is unlikely to reap benefits from a product like VIBE. However, this works because at a small startup you are likely all sitting in close quarters and you know the morale of your team all too well. VIBE seems to deliver the most value to a company that has multiple teams and a couple hundred employees – where the morale for each team is not overtly clear, and the amount of slack data VIBE is able to analyze is large enough.
The value capture for VIBE is clear. They begin with a freemium model where you are able to analyze one slack channel for free. However, if you want more detailed reporting and the ability to analyze as many slack channels as you would like, pricing increases from $0, to $50 per month, to $120 per month.
VIBE is betting that Slack is the way all companies will communicate in the future. In this way, it is a bit hamstrung when it comes to other communications systems disrupting Slack. Additionally, while VIBE has the opportunity to begin providing services outside of its core competency of understanding emotions, there are many new applications developed on Slack each year and it will be tough to continue to improve upon the VIBE value proposition without stepping on other apps’ core competencies.
You can learn more about VIBE at https://vibe.work/#about