mPharma – is a platform model always successful?

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When it first started, mPharma focused on connecting patients, doctors and pharmacies through an electronic prescription network (EPN). But a myriad of the platform’s “cold start” problems rooted in the Ghanaian context hampered the EPN platform strategy, forcing the company to pursue another model.

Staying Relevant, Trendy, and In-The-Know

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Spotify has been able to retain its number one position in the music streaming market since pioneering it in 2008 — how exactly did it make use of big data analytics and deep learning to achieve this in a space where consumer preferences are ever-changing?