Isabella Giraldo

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On November 30, 2022, Isabella Giraldo commented on FloodMapp – Real Time Emergency Flood Data :

Super interesting post, I think they have tapped into what will become an increasingly larger and more relevant market as cities start to think how to adapt to climate change. It’ll be interesting to see whether they can scale and expand to more geographies and to potentially extend their model to other kinds of natural disasters and offer a full suite for emergency services management to governments. I think their integration with Waze is particularly smart as you mention the real time validation of the model outputs.

On November 30, 2022, Isabella Giraldo commented on AI Wars: Lockheed Martin’s Efforts to Weaponize AI :

Very interesting post. I completely agree with you that a tremendous hurdle will be whether international regulation decides to curtail the impact AI may have on wars. It’ll be interesting to see whether as you mention the independent firm set up for AI is perceived as truly independent by workers and be able to attract the necessary talent.

On November 30, 2022, Isabella Giraldo commented on #BeautyTech: L’Oréal leading the way :

Super interesting post! I never would have imagined a makeup company deriving value from AI but seems they’re keen on pushing the frontier. I think its very interesting with regards to virtual try-on app or the product recommender as you rightly point out the issues on inclusivity with algorithms and the outsized impact this could have when recommending something such as makeup. It will be interesting to see how they continue to integrate AI into the organization but it looks like they’re taking the right steps by adequately training their personnel. It will also be interesting to see if other makeup incumbents follow in L’Oreal’s footsteps by rolling out AI into their own operations to improve their operations and compete with similar services to reach customers if L’Oreal’s rollout gains traction.

On November 15, 2022, Isabella Giraldo commented on Bad News for Democrats :

Wow, this is truly mindblowing. I wonder if the algorithm only picks up on parts of the prompt or overemphasizes the word election when it runs through its data and model to create the output… perhaps this could explain why all images clearly depict Trump.

Incredible that in this day and age the algorithm still correlates leaders with men! Mindblowing. I think your point on fellow classmates going on to lead AI-enabled companies and how to think about inclusion and bias in the algorithm is so relevant and I’m glad you’ve raised it for all of us to have it front and center in our minds.

On November 15, 2022, Isabella Giraldo commented on My Career Options According to Craiyon: Not So Hot :

Very interesting that the depiction is fully ambiguous. I guess it’s ML/AI’s way of saying “open to interpretation”.

On November 2, 2022, Isabella Giraldo commented on Vivino – or how i tricked my friends into thinking I’m a sommelier :

Very interesting post Laura! Thanks for sharing, looks like I need to check out this app myself! I wonder if they can continue to have a sustainable business model as they continue growing without monetizing users or winemakers. It would be interesting to learn more on the economics of the current subscription in which they send 6 wines every 6 weeks and who bears the costs of the inventory, logistics, etc as we saw on other cases such as Threadless why it was a good business model when they didn’t hold any inventory and it was print-on-demand!

On November 2, 2022, Isabella Giraldo commented on ClassPass: Fitness Everywhere, for Everyone :

Great post Amy! I echo the sentiment on how customers feel frustrated that there’s a limit to the class/month at the same studio, this was one of the things that I didn’t like when I was a Classpass customer. Additionally, I felt like it seemed more expensive when they transitioned to booking classes by credits and assigning more credits to the most popular classes – which as a monetization strategy seems reasonable.
I think its also played to their benefit that they have been able to get popular studios such as Barry’s Bootcamp onboard their app to also keep customers engaged on the platform. A big question is whether customers will end up churning more to be part of a specific studio they feel targets all their fitness needs such as Barry’s (which has developed a culture in itself) and leave the platform.

On November 2, 2022, Isabella Giraldo commented on Nuvocargo: Linking Mexico and the US :

Very interesting post Manuel! With regards to scalability / sustainability, I wonder if there is potential for high competition as other entrepreneurs look at the significant market size (based on US-Mexico trade figures) and seek to develop similar solutions and compete directly with Nuvo Cargo and whether Nuvo Cargo is better positioned to win if they’ve already started doing proof-of-concept and developing some relationships. Additionally, I also wonder if for a startup in this space the regulations regarding moving goods across territories could be a significant burden, especially in light of drug trade and could require additional consideration as opposed to other types of platforms.

On October 6, 2022, Isabella Giraldo commented on The Weather Company: Using Big Data to Drive Marketing Insights :

Joseph, super interesting blog post! I love The Weather Channel app and look at it every morning before heading out. It’s very interesting to see how they pivoted from a TV channel to a platform fully leveraging AI / ML and able to commercialize it. I didn’t know they had been acquired by IBM but it speaks to the level of data analytics capabilities they developed that their expertise became attractive for a big established player to continue advancing their own data analytics strategy. I’d be interested to know more how the post-acquisition integration went and how IBM has leveraged TWC’s data assets since then and how they’ve applied their capabilities to IBM’s other products!

On October 6, 2022, Isabella Giraldo commented on Is Big Data the future for Vodafone? :

Very interesting post Irina! Indeed the question remains on how traditional TMT players can find new revenue streams as their typical mobile services become commoditized. I think its interesting that Vodafone is already implementing data analytics to help them lower their churn and manage portability by reaching out to customers their analysis predicts are most likely to port out. This will likely help them tailor more enticing and perhaps cheaper offers to keep those clients in than trying to port them back once they leave. It will be interesting to see how they are able to commercialize their big data capabilities in the B2B segment.

On October 6, 2022, Isabella Giraldo commented on Flo Health: Big Data in “FemTech” :

Patric, very interesting blog post! It is incredible to read they have data on 100m historical users in just 7 years. I’d be curious to see how they are able to continue monetizing this data asset in the future in light of recent regulatory news and the Supreme Court decision granting a lot of access to states regarding women’s reproductive information. It will be especially interesting to see whether this has already generated an impact on subscribers or if they continue to trust their information to Flo Health.

Thanks again for the thoughtful post!