Airbnb came, saw and won. With a market cap of 67b$ it is the leading online travel company worldwide and with over 200 countries offered it is larger than any hotel chain.
But how did Airbnb become so successful?
Recent development in China’s digital economy has substantially increased the interconnectedness and transparency of small businesses, finally opening up the possibility to invest in them at a scale and with a level of diversification that has not been achieved before.
How Big Data is transforming one of the largest telecommunication providers in the world
Marriott uses Big Data technologies across its hotel chain operations. Both unstructured and semi-structured datasets are used to forecast demand and determine a value for each individual room throughout the year.
Flo Health is building and monetizing a menstrual cycle tracking app, but it now faces unique challenges managing and monetizing an asset on sensitive personal reproductive health data.
Starbucks uses powerful data science and analytics beans to brew each cup of coffee to improve their customer experience and service performance.
Book publishing is becoming an increasingly competitive industry with the big players vying for share of a mature market. Penguin Random House is responding by building a competitive edge through data and technology.
American Express is a 170 year old company that was able to reposition itself as an innovator and pioneer in the use of Big Data for fraud detection and credit underwriting. Their path to success was not straight forward, but today they can claim to be a thought leader in the field.
Ibotta leverages AI to curate unstructured receipt data to deliver deals to customers and high confidence offer ROI analytics, hyper-targeted in-app advertising, market share and trend insights, and shelf placement verification to brand partners.
John Deere, the tractor company of green-and-yellow trucker hat fame, made a big bet on leveraging AI and machine learning. Fortunately, it’s paying off in spades.
