Substack: when paid newsletters beat the NYT

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The creator economy is all the rage nowadays. A “creator”, person skilled at their craft such as videos or writing, attracts a significant audience which can then monetize – disrupting traditional media and creative-type employment. Can Substack become the platform of choice to disrupt media publishers?

TikTok

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Social media has evolved from words (Facebook), to images (Instagram and Snapchat), to now with the rise of TikTok, videos. TikTok is a short-form video sharing platform that allows users to create and view content and captures value through advertisements. TikTok has been successful due to its approach to content creation and the strength of its algorithm. This post will explore how these two elements have allowed the platform to create value for its users, thus earning it scale and sustained popularity.