Wealthfront has disrupted the financial advisory industry by using analytics and algorithms to automate investment decisions. Will it be able to sustain its success?
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
Ayasdi helps companies understand the “shape” of their data to drive better predictive analysis.
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.
Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Siemens has built a data analytics team to increase efficiency and reduce maintenance costs in its wind power business.
Kensho is refreshing financial data analytics with big data technologies.
Gmail tirelessly improves its spam filters to identify exactly which messages shouldn’t make it to your inbox
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.
Traditional data analysis relies on statistics. Ayasdi offers data analysis based on topology with applications ranging from disease research to investing to fraud detection.