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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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data analytics

Optum: Using moneyball analytics to provided better insights in healthcare

Posted on November 21, 2015 by Belowthefold

Optum Health helping to improve the healthcare system by developing industry-leading data analytics software.

dunnhumby: how Tesco destroyed £1.3bn of value in 9 months

Posted on November 20, 2015 by Kathryn R

For years, dunnhumby has been the secret link between retailers, manufacturers and customers. Their model of translating customer data into actionable insight has delivered significant value to all parts of the chain. So why, then, was Tesco unable to sell the big data pioneer this year?

KnowRe’s data-driven adaptive learning tools for teachers and kids

Posted on November 20, 2015 by Won't Not

KnowRe uses bite-sized behavioral data to help kids learn math and help teachers step up their game

Airbnb Leverages Machine Learning to Maximize Host and Company Revenue

Posted on November 18, 2015 by Schwas

Airbnb, with its Price Tips pricing tool, is helping hosts better price their units to maximize rentals.

How Ibotta Is Changing the Coupon Game

Posted on November 17, 2015 by Tikola Nesla

Brand engagement and data analytics are just two of the ways that Ibotta is modernizing coupons.

EFL: The psychology behind risk management

Posted on November 17, 2015 by Andrea MF

Harvard born startup based in Perú is closing the information gap in order to boost access to credit in developing economies.

Netflix: Bringing Data Analytics to a Creative Industry

Posted on November 17, 2015 by CEA

Can data-driven decisions create a sustainable competitive advantage in creative industries?

GasBuddy: from a friendly gas price whisperer to a data analytics giant

Posted on October 31, 2015 by NoMoreOrders

Have you ever felt the frustration of driving down the highway with a freshly filled gas tank only to find out that 2 miles down the road the next gas station had a lower price? Well, GasBuddy is here to help.

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