Driving Platform Innovation
October 17, 2019
Digital technologies give rise to a variety of platforms. Think about how EBay matches suppliers and buyers, or iTunes makes apps available for iPhone users.
For this assignment, please identify companies/organizations that you think have an innovative platform. Focus on how it creates and captures value. Why are they innovative? Identify the core processes for the platform, and describe how those processes create value for participants, such as buyers or sellers. If this platform invites applications or advertising, explain what value goes to the applications or advertisers. Identify two or three interesting elements of the platform, such as its scale, prevalence of multi-homing, or pricing. Stress the strategy for value creation, but feel free to make observations about aspects of the platform’s value capture strategy. (To make it interesting, please stay away from platforms owned by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)
800 words max