Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Can Amazon read our minds?
Gonzalo
Posted on November 22, 2015 at 8:02 pm
Amazon is working on a new technology that, based on data analysis, will allow them to predict purchases before they even happen and send the items to destination.
TrueCar: data-driven car buying
Matt
Posted on November 22, 2015 at 5:25 pm
Overview TrueCar’s missions is to transform the car-buying experience through a platform to improve transparency. The driving force shaping this new experience is the consumer’s perception of the stereotypical “used car salesperson” and the inevitable information asymmetry associated with used [...]
Next Big Sound – BandPage on Steroids?!
Mike Maley
Posted on November 20, 2015 at 4:21 pm
"I stream, you stream, we all stream some Trap Queen." Next Big Sound brings analytics to artists and brands using streaming music and social media data.
DATA-DRIVEN FILM MAKING – CINEMA’S FUTURE?
JP
Last modified on November 22, 2015 at 4:08 pm
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
Expedia’s use of big data, from efficient collection to wise exploitation for better customer satisfaction
europeanfederalist
Last modified on November 22, 2015 at 9:03 pm
Expedia's recent acquisition of Orbitz announces the creation of a giant in the field of online travel and hotel purchases. However, taking a closer look shows that before becoming a revenue giant, the new company is first and foremost a [...]
The $1 Billion Agritech Company
Damla
Last modified on November 21, 2015 at 2:19 pm
How The Climate Corporation leveraged big data to revolutionize an industry
Big Data in Big Agribusiness: Monsanto Monopolizes America’s Farms
(Wo)Man in the Arena
Posted on November 22, 2015 at 8:18 pm
Forget the Domino’s Delivery Car- The future of food is the data-driven tractor
Using Data to Monetize Mother Nature
Elizabeth H
Posted on November 17, 2015 at 11:29 pm
Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that [...]
SumAll: summing data across platforms
Jennifer B.
Posted on November 20, 2015 at 4:58 pm
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Capital Float: Leveraging Data for Loans to Small Businesses
Karthik
Posted on November 21, 2015 at 9:25 pm
“We started Capital Float with the belief that technology and data would be the key drivers in cracking SME financing in India. Over the past year, we’ve focused on building the platform to deliver what our customers want above all [...]
Kensho – King of Financial Data Analytics
Madrid
Last modified on November 21, 2015 at 7:20 pm
Kensho is refreshing financial data analytics with big data technologies.
The Automatic and the Zubie and How They Can Capture More Value
Alexander Soley
Last modified on November 22, 2015 at 9:23 pm
These two companies have the potential to make a great deal of money from their products' data.
Tinder: You’re doing it wrong
NoSocks
Posted on November 22, 2015 at 8:50 pm
Tinder has a new algorithm, thinks you're doing it wrong
Predicting Cancer Recurrence – Genomic Health
JG
Last modified on November 18, 2015 at 1:04 pm
Genomic Health is a genomic-based diagnostics company that helps predict cancer recurrence.
Elementum Of No Surprise
John R
Last modified on November 23, 2015 at 4:35 pm
Elementum's supply graph gives real-time insights into your supply chain.
“Integrated Commerce” is IN….”Omnichannel” is OUT
#mustshop
Posted on November 22, 2015 at 11:25 pm
Physical retail stores no longer a "black box" for data: how Ralph Lauren and Oak Labs are changing the way retailers gather and use customer data
KnowRe’s data-driven adaptive learning tools for teachers and kids
Won't Not
Posted on November 20, 2015 at 12:30 pm
KnowRe uses bite-sized behavioral data to help kids learn math and help teachers step up their game
PredPol: Predictive analytics to place police officers at the right time and place to increase chances of preventing crime.
Mati G
Last modified on November 22, 2015 at 1:10 pm
PredPol is an analytic platform that assign crime probabilities to different places and times. With these insights, Police Departments can assign and schedule their patrols and officers to these dynamic “hot spots”, preventing crime and reducing significant costs to taxpayers.
San Antonio Spurs’ Data-Driven Approach to Win Games
Austin
Last modified on November 22, 2015 at 6:58 pm
The San Antonio Spurs were recently named "Best Analytics Organization" at the MIT Sloan Sports Analytics Conference. How has the big data revolution impacted the NBA and how has it helped the Spurs in creating value?
TrueCar – solving the “lemons” issue through data??
SJB
Posted on November 18, 2015 at 3:20 pm
TrueCar is aiming to solve the "lemon" issue in the car dealer market, by providing customers with a huge amount of pricing data for all types of cars, thus helping them to not overpay for their car. The question is: [...]
Data analytics is a blow to global warming
hawkeye
Last modified on November 22, 2015 at 9:41 am
Siemens has built a data analytics team to increase efficiency and reduce maintenance costs in its wind power business.
NBA introduces big data to push league to next level
Jon Malankar
Posted on November 22, 2015 at 6:59 pm
June 14, 1998.  Michael Jordan hits a game winning jumper to capture his sixth NBA championship with the Chicago Bulls.  The NBA celebrates its highest rated game in history.  Everyone rejoices.  Flash forward 15 years and the NBA has yet [...]
Pay me to use sell your data to researchers
uilc
Posted on November 22, 2015 at 11:02 pm
Most people think of Fitbit has a consumer facing company, however with historically the largest market share in the wearables industry, Fitbit is using the data collected from devices already paid for to capture even more value.   Value creation [...]
TensorFlow and Open Sourced Machine Intelligence – Game Changer?
Austin
Posted on November 22, 2015 at 8:58 pm
Google has just open-sourced TensorFlow, a machine intelligence engine that could rapidly accelerate startup opportunities in machine learning and AI.
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