Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Big Data in Big Agribusiness: Monsanto Monopolizes America’s Farms
(Wo)Man in the Arena
Posted on November 22, 2015 at 8:18 pm
Forget the Domino’s Delivery Car- The future of food is the data-driven tractor
Using Data to Monetize Mother Nature
Elizabeth H
Posted on November 17, 2015 at 11:29 pm
Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that [...]
SumAll: summing data across platforms
Jennifer B.
Posted on November 20, 2015 at 4:58 pm
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Capital Float: Leveraging Data for Loans to Small Businesses
Karthik
Posted on November 21, 2015 at 9:25 pm
“We started Capital Float with the belief that technology and data would be the key drivers in cracking SME financing in India. Over the past year, we’ve focused on building the platform to deliver what our customers want above all [...]
Kensho – King of Financial Data Analytics
Madrid
Last modified on November 21, 2015 at 7:20 pm
Kensho is refreshing financial data analytics with big data technologies.
The Automatic and the Zubie and How They Can Capture More Value
Alexander Soley
Last modified on November 22, 2015 at 9:23 pm
These two companies have the potential to make a great deal of money from their products' data.
Tinder: You’re doing it wrong
NoSocks
Posted on November 22, 2015 at 8:50 pm
Tinder has a new algorithm, thinks you're doing it wrong
Predicting Cancer Recurrence – Genomic Health
JG
Last modified on November 18, 2015 at 1:04 pm
Genomic Health is a genomic-based diagnostics company that helps predict cancer recurrence.
Elementum Of No Surprise
John R
Last modified on November 23, 2015 at 4:35 pm
Elementum's supply graph gives real-time insights into your supply chain.
“Integrated Commerce” is IN….”Omnichannel” is OUT
#mustshop
Posted on November 22, 2015 at 11:25 pm
Physical retail stores no longer a "black box" for data: how Ralph Lauren and Oak Labs are changing the way retailers gather and use customer data
KnowRe’s data-driven adaptive learning tools for teachers and kids
Won't Not
Posted on November 20, 2015 at 12:30 pm
KnowRe uses bite-sized behavioral data to help kids learn math and help teachers step up their game
PredPol: Predictive analytics to place police officers at the right time and place to increase chances of preventing crime.
Mati G
Last modified on November 22, 2015 at 1:10 pm
PredPol is an analytic platform that assign crime probabilities to different places and times. With these insights, Police Departments can assign and schedule their patrols and officers to these dynamic “hot spots”, preventing crime and reducing significant costs to taxpayers.
San Antonio Spurs’ Data-Driven Approach to Win Games
Austin
Last modified on November 22, 2015 at 6:58 pm
The San Antonio Spurs were recently named "Best Analytics Organization" at the MIT Sloan Sports Analytics Conference. How has the big data revolution impacted the NBA and how has it helped the Spurs in creating value?
TrueCar – solving the “lemons” issue through data??
SJB
Posted on November 18, 2015 at 3:20 pm
TrueCar is aiming to solve the "lemon" issue in the car dealer market, by providing customers with a huge amount of pricing data for all types of cars, thus helping them to not overpay for their car. The question is: [...]
EFL: The psychology behind risk management
Andrea MF
Posted on November 17, 2015 at 12:50 am
Harvard born startup based in Perú is closing the information gap in order to boost access to credit in developing economies.
Walmart Exchange: Using Data to Go from Retail to Media
ahc
Posted on November 22, 2015 at 5:02 pm
Walmart has long reigned at the top of the traditional retail ecosystem for decades, but in 2014, it entered the world of digital media with the introduction of Walmart Exchange, or WMX. WMX is an ad exchange that allows suppliers [...]
Adore Me is setting out to disrupt the lingerie space with style…and data
MR
Last modified on November 22, 2015 at 11:22 pm
  Fast-fashion online lingerie retailer Adoreme, launched in 2011 by HBS alum Morgan Hermand-Waiche, aims to shake up the women’s lingerie space which is currently dominated in the United States by Victoria’s Secret. Using former Victoria Secret designers (e.g. Head [...]
Counter-Strike: Global Offensive — One of Valve’s Data Habits
Jason Preston
Last modified on November 22, 2015 at 3:57 pm
Valve's games live and breathe data.
Data and Analytics Creating Value for Hulu
DIGIT Girl
Posted on November 22, 2015 at 9:24 am
Data is creating value at Hulu through its selection of content to invest in, its search recommendation engine, and its advertisers.
Applied Materials- When machines talk to each other
Oded
Posted on November 21, 2015 at 8:03 pm
Applied Materials is using machine learning and advanced statistical algorithms to improve semiconductor yields
Panorama Education
SEA8
Posted on November 22, 2015 at 11:39 pm
Panorama Education is an SaaS education technology company that enables schools to improve their climate and culture, which are critical components of a successful school. Schools hire Panorama to create and administer surveys to students, teachers, administrators, and parents to [...]
Driving in the direction of big data: Ford Motor Company
ilny
Posted on November 21, 2015 at 6:27 pm
Ford experiments with big data in the attempt to become the Apple of the automotive industry. Its sweeping plans for the future of the automotive industry recognize the value big data plays in the integration between hardware and software.
American Express – Closed Loop Data and Machine Learning
Mor Sidi
Posted on November 19, 2015 at 6:28 pm
Amex, through data, is able to provide more to the customers and vendors, and now everyone is willing to pay them more
Freebird (+ data) Gives You Wings!
Salem
Posted on November 22, 2015 at 3:32 pm
Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.
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