Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

dunnhumby: how Tesco destroyed £1.3bn of value in 9 months
Kathryn R
Posted on November 20, 2015 at 2:41 pm
For years, dunnhumby has been the secret link between retailers, manufacturers and customers. Their model of translating customer data into actionable insight has delivered significant value to all parts of the chain. So why, then, was Tesco unable to sell [...]
Starbucks: Brewing up a data storm!
Starfish23
Last modified on November 21, 2015 at 9:22 pm
Starbucks' use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it's feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
DoorDash; Delivery Made Better by Data
David
Posted on November 22, 2015 at 5:54 pm
DoorDash is both an online ordering and delivery company that’s using data to make delivery better and faster for customers and more efficient for delivery drivers.  The company aggregates large volumes of delivery data and analyzes how different factors affect delivery [...]
Walmart Exchange: Using Data to Go from Retail to Media
ahc
Posted on November 22, 2015 at 5:02 pm
Walmart has long reigned at the top of the traditional retail ecosystem for decades, but in 2014, it entered the world of digital media with the introduction of Walmart Exchange, or WMX. WMX is an ad exchange that allows suppliers [...]
Adore Me is setting out to disrupt the lingerie space with style…and data
MR
Last modified on November 22, 2015 at 11:22 pm
  Fast-fashion online lingerie retailer Adoreme, launched in 2011 by HBS alum Morgan Hermand-Waiche, aims to shake up the women’s lingerie space which is currently dominated in the United States by Victoria’s Secret. Using former Victoria Secret designers (e.g. Head [...]