Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Big data to transform agriculture
Posted on November 22, 2015 at 11:25 am
Although most of us do not worry about where our next meal will come from, about 800 million undernourished people in the world today do not have that luxury. Today, a start-up in Newark, NJ, is developing a technique that [...]
Nielsen: Unique Opportunity with Big Challenges
Anndrea Moore
Last modified on November 23, 2015 at 9:30 pm
Who is Nielsen? The Nielsen Company, founded in 1923, tracks and ultimately sells data on “what people watch, listen to, and buy”.  For the “Buy” business, Nielsen has relationships with all major retailers in the United States (Walmart, Kroger, Safeway, [...]
Credit Card Purchasing Data Helps Hospitals Predict Your Health
Drew O.
Posted on November 22, 2015 at 10:56 pm
After a quick glance through many of today’s Digital Innovation and Transformation Blogs, it was not surprising to see so many articles about how healthcare, life-science, and other companies in the field of medicine are using data and analytics. Recent [...]
SeatGeek – Creating Price Transparency in the Ticket Market
Last modified on November 22, 2015 at 9:07 pm
SeatGeek is a search engine for tickets to sports, concerts and other live events.  SeatGeek has disrupted the event ticketing space, similar to what did for airline tickets.  The company was established to help consumers navigate the secondary market [...]
Data and Hedge Funds
Posted on November 22, 2015 at 11:30 pm
Hedge funds have always relied on information to gain an edge in investing, but they are increasingly looking for new sources of data to stay one step ahead of the competition.  A Boston-based startup called CargoMetrics is taking advantage of [...]
Blue Apron: Digitizing the Food Chain
Chrisoula Kapelonis
Last modified on November 22, 2015 at 7:54 pm
Traditionally, food consumption meant a long process for the consumer: deciding the menu (recipes), compiling lists of ingredients, buying the ingredients (supermarket), preparing the ingredients (kitchen table), storing the leftovers (fridge), cooking ingredients (stove), and eating. And the food supply [...]
“Also recommended for Sarah…” – Thanks, Netflix.
Posted on November 22, 2015 at 11:40 pm
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
Visualizing Data with Tableau
Last modified on November 22, 2015 at 3:43 pm
Tableau Software has created a business model out of data visualization to enable companies to digest their large sets of data. The company provides customers with simple tools to analyze and visualize data and solve business intelligence issues. These visualizations [...]