Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Birchbox: using data for personalized discovery
Sherry
Last modified on November 17, 2015 at 6:17 pm
Birchbox uses data science to create value for customers and brands
Is There a Correlation Between Data Analysis and Hubris?
Patrick
Last modified on November 23, 2015 at 4:52 pm
The fall of Ryan Kavanaugh and Relativity Media.
A/B Testing for All!
Clay W
Posted on November 22, 2015 at 11:54 pm
Optimizely is bringing A/B Testing to the Masses
Automation at The Associated Press: Could a robot have written this blog post?
moniguzman
Last modified on November 22, 2015 at 4:25 pm
The AP is using algorithms to automatically generate news stories from structured data. But can it keep up with where data goes next?
How Ibotta Is Changing the Coupon Game
Tikola Nesla
Posted on November 17, 2015 at 9:05 pm
Brand engagement and data analytics are just two of the ways that Ibotta is modernizing coupons.
Xerox- Reducing Congestion in Los Angeles through predictive modelling. Can data driven variable pricing really fix congestion in LA?
Savage
Posted on November 23, 2015 at 1:57 am
Xerox one of the largest equipment and services companies in the world is helping the city ofLos Angeles ease congestion through intelligent parking price management. Can data driven price changes fix congestion problems in LA? Or will consumers find a [...]
Uber-izing Hotel Pricing: Duetto
Caribou
Posted on November 22, 2015 at 6:18 pm
Using more data than ever before to optimize hotel room pricing.
“Also recommended for Sarah…” – Thanks, Netflix.
SC
Posted on November 22, 2015 at 11:40 pm
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database
JL
Last modified on November 22, 2015 at 6:16 pm
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip.  It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely [...]
23andMe – DNA analytics and the future of personalized medicine
Y.S.H.
Last modified on November 22, 2015 at 11:26 pm
DNA analytics and the future of personalized medicine
Zopaf: Stop Leaving Money on the Negotiating Table
Marissa Henry
Posted on November 22, 2015 at 10:49 pm
Zopaf is helping companies and individuals approach negotiations based on data instead of conventional wisdom.
Visualizing Data with Tableau
CY
Last modified on November 22, 2015 at 3:43 pm
Tableau Software has created a business model out of data visualization to enable companies to digest their large sets of data. The company provides customers with simple tools to analyze and visualize data and solve business intelligence issues. These visualizations [...]
SmartMat – quantifying the unquantifiable
Pinky and the Brain
Posted on November 20, 2015 at 11:16 am
SmartMat allows the analytically-minded yogi to quantify yoga poses in the hopes of deepening his or her practice over time.
Target Using Predictive Analytics to Increase Value Capture
Julie
Posted on November 22, 2015 at 5:43 pm
Target has identified 25 products, which when purchased together, predict the likelihood of a woman being pregnant and her associated due date.
Netflix: Bringing Data Analytics to a Creative Industry
CEA
Posted on November 17, 2015 at 12:43 am
Can data-driven decisions create a sustainable competitive advantage in creative industries?
Credit Card Purchasing Data Helps Hospitals Predict Your Health
Drew O.
Posted on November 22, 2015 at 10:56 pm
After a quick glance through many of today’s Digital Innovation and Transformation Blogs, it was not surprising to see so many articles about how healthcare, life-science, and other companies in the field of medicine are using data and analytics. Recent [...]
SeatGeek – Creating Price Transparency in the Ticket Market
IR
Last modified on November 22, 2015 at 9:07 pm
SeatGeek is a search engine for tickets to sports, concerts and other live events.  SeatGeek has disrupted the event ticketing space, similar to what Kayak.com did for airline tickets.  The company was established to help consumers navigate the secondary market [...]
Scribes vs. technology: How Minerva would run HBS
CX
Posted on November 22, 2015 at 2:51 am
At HBS, scribes sit in on many classes to record student comments. What if this data can be automatically captured and captured in real-time with software? Welcome to Minerva.
Data and Hedge Funds
gscoon
Posted on November 22, 2015 at 11:30 pm
Hedge funds have always relied on information to gain an edge in investing, but they are increasingly looking for new sources of data to stay one step ahead of the competition.  A Boston-based startup called CargoMetrics is taking advantage of [...]
RAW IS EVERYTHING: Using Data To Start My Own Skincare Company
Jess
Last modified on December 19, 2015 at 5:53 pm
How I have used customer data to start my own skincare company and figure out what women really want.
Nike: A Full Stack Athletic Performance Company
AJT
Last modified on November 22, 2015 at 3:10 pm
The story of how Nike used data to go from selling rubber to interacting daily with runners
Blue Apron: Digitizing the Food Chain
Chrisoula Kapelonis
Last modified on November 22, 2015 at 7:54 pm
Traditionally, food consumption meant a long process for the consumer: deciding the menu (recipes), compiling lists of ingredients, buying the ingredients (supermarket), preparing the ingredients (kitchen table), storing the leftovers (fridge), cooking ingredients (stove), and eating. And the food supply [...]
CVS Health’s ExtraCare Program: Four Feet of Data Analytics
Dani Johnson
Posted on November 19, 2015 at 5:21 pm
Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health
The National Hockey League: 2.5 million shots on goal and counting (and analyzing)
Fisher
Posted on November 21, 2015 at 1:40 pm
The National Hockey League partners with SAP to provide fans with enhanced statistics that have increased site traffic and fan engagement.
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