Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Netflix : Leveraging the Power of Analytics
MaskOfZorro
Last modified on November 23, 2015 at 12:58 pm
To Bid or Not to Bid : House of Cards
Bikes, Data and the Crowd
David
Last modified on November 23, 2015 at 3:39 am
The value of bike sharing services like Hubway heavily depends on bike availability at each of their stations. But how are they able to predict when, where, and how many bikes should be relocated to optimize their network? The solution [...]
Waze – using driver data to build a better map
BrittW
Posted on November 22, 2015 at 11:43 pm
Waze, an app that tracks real time traffic and road conditions from drivers' phones, uses huge amounts of data to better route people to their destinations.
Dumb blonde no more: Barbie is getting smart with artificial intelligence
Emilie Valentova
Last modified on November 22, 2015 at 11:42 pm
“Imagination, life is your creation. Make me walk, make me talk. …” Aqua lyrics have come true with Hello Barbie, a new wifi-connected doll that uses speech recognition technology to have real conversation with kids.
Palantir – Masters of Big Data
Allen Yang
Last modified on November 18, 2015 at 12:19 pm
Palantir has developed massive expertise as a big data "consultancy", showing its clients the value that can be unlocked in their own data.
Caesars Palace “Winner Winner Chicken Dinner”
AlonKremer
Last modified on November 22, 2015 at 11:46 pm
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
Altschool brings Silicon Valley’s data and metric driven approach to K-8 education
Nazli O
Posted on November 22, 2015 at 10:45 pm
Imagine yourself as an 8 year old in 3rd grade in a parallel world, where going to school is not a chore, in fact you cannot wait to get up in the morning to go to school and learn. You [...]
Zara Leverages Data Analytics to Understand Consumer Tastes
Noam
Posted on November 21, 2015 at 8:05 pm
Zara is using data analytics to guide its design and manufacturing process, making it a leader in the fashion market.
Mint: aggregating personal financial data with ease
ctm
Last modified on November 23, 2015 at 12:05 am
Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a [...]
The NYC MTA: “Keeping Up” in the Age of Information
CSS
Posted on November 22, 2015 at 10:28 pm
The MTA has historically been super sensitive about sharing data with third-party developers...Who reaps the benefits as they transition to open data?
Starbucks: Coffeehouse or Tech Company?
Ximena
Posted on November 21, 2015 at 7:27 pm
With more than 23.000 stores in more than 65 countries Starbucks is the largest coffee shop in the world. You might be wondering how it is possible to achieve this size, and continue to grow both in in-store sales and [...]
Pymetrics: Play Games, Get a Job
Carina Rutgers
Last modified on November 22, 2015 at 4:54 pm
“Neuroscience + data science redefining your job search”
Tinder Wants You to Tone Down Your Right Swipes
HBSSectB
Last modified on November 22, 2015 at 9:43 pm
Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users [...]
Flo Is Hungry for Your Driving Data
xyz
Last modified on November 22, 2015 at 11:59 pm
More than 10 billion miles of driving data collected by Progressive since 2008
Uber’s Use Of Data As A Competitive Advantage
Jonathan T
Posted on November 22, 2015 at 10:08 pm
Uber uses data to create unique value offerings.
Nordstrom Innovation Lab: Rethinking How You Shop
CC24
Last modified on November 22, 2015 at 9:03 pm
Nordstrom’s Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.
HypeMachine: Using Data and Aggregation to Surface The Next #1 Song
jeffzeller
Last modified on November 16, 2015 at 11:20 pm
Music blog aggregator HypeMachine turned a scraping hack into a giant platform for music discovery and promotion. Oh, and they built out a streaming music service as well, built on top of content that they don't even host.
Catapult Sports: Preventing Sports Injuries Before They Happen
Faisal
Last modified on November 22, 2015 at 5:02 pm
Catapult is the global leader in athlete analytics, protecting thousands of elite athletes by monitoring player fatigue and physical load through wearable technology that turns physicality into data
Fitbit – leveraging consumers’ obsession with data
FB
Last modified on November 21, 2015 at 4:27 pm
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing [...]
Birchbox: using data for personalized discovery
Sherry
Last modified on November 17, 2015 at 6:17 pm
Birchbox uses data science to create value for customers and brands
Is There a Correlation Between Data Analysis and Hubris?
Patrick
Last modified on November 23, 2015 at 4:52 pm
The fall of Ryan Kavanaugh and Relativity Media.
A/B Testing for All!
Clay W
Posted on November 22, 2015 at 11:54 pm
Optimizely is bringing A/B Testing to the Masses
Where is the meat Buzzfeed?
HelloSof
Posted on November 22, 2015 at 10:47 pm
Buzzfeed relying too hard on software sourcing its content suffered as a result. When is a data driven approach too much?
Stitch Fix: Mastering Personalization Through Data Science
Golden
Last modified on November 22, 2015 at 7:37 pm
Ever wished that you had a personal stylist on call to deliver EXACTLY what you want without having to shop online or in a store? You’re in luck. Four year old San Francisco based, Stitch Fix is the “personal styling [...]
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