Data-driven Value Creation, Value Capture and Operating Models

November 22, 2015

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

•What is the company’s value creation model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•What is the company’s value capture model? How does it depend on the creative usage or analysis of data? How is it different from its competitors?

•How does its operating model (processes, capabilities, resources, and use of data) drive its business model (value creation and capture)?

•How did it get to where it is now? What challenges do you anticipate for the company in the future?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Submitted (137)

Freebird (+ data) Gives You Wings!
Salem
Posted on November 22, 2015 at 3:32 pm
Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.
Counsyl: Genetic Testing Meets Amazon
AEH
Posted on November 22, 2015 at 10:22 pm
“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can [...]
Fishtree – not your typical learning hub
Jenny Chiu
Posted on November 21, 2015 at 7:03 pm
Reimagining learning hub with personalization engines, analytics and content recommendation
Increasing efficiency and effectiveness of marketing spend in Insurance
KP
Last modified on November 22, 2015 at 11:42 pm
Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.
Nailed it: YouTube’s deep learning automatic thumbnail generator
S
Last modified on November 22, 2015 at 7:47 pm
They say you shouldn’t judge a book by its cover, but we all do : vibrant colors, bold graphics, and eye-catching text draws us in. Many of YouTube’s top content creators and video uploaders spend hours perfecting their thumbnails, because thumbnails are [...]
Dataminr: Actionable signals from Twitter
B_Alvy
Last modified on November 22, 2015 at 10:55 pm
  Dataminr specializes in the real-time analysis of data from a variety of news and social media sources to provide differentiated and expedient support to media, public sector, finance, and corporate security entities. Their value is in their ability to rapidly [...]
Ayasdi – a different way of looking at data
LC
Last modified on November 21, 2015 at 3:37 pm
Traditional data analysis relies on statistics. Ayasdi offers data analysis based on topology with applications ranging from disease research to investing to fraud detection.
Artemis: Saving Healthcare Dollars for Self-Insured Employers
Angela Zhang
Last modified on November 22, 2015 at 9:00 pm
810 Bn dollars.  A lot of money, and the estimated spend by self-insured employers on company healthcare benefits in 2012.  Healthcare is now one of the top three costs for these companies (1). Artemis is a start-up in NYC that [...]
IMS Health: using big data to improve healthcare outcomes
NoMoreOrders
Posted on November 22, 2015 at 2:57 pm
IMS Health’s products and services were used by pharmaceutical companies to develop commercialization plans, more recently IMS Health has expanded their focus --going beyond analyzing sales trends to improving patient outcomes and effectiveness data.
Using Mobile Data to Increase Foot Traffic in Retail
Cal K
Last modified on November 22, 2015 at 10:48 pm
How Gongcha has utilized mobile coupons and the real time data it collects to increase foot traffic to their stores
Optum: Using moneyball analytics to provided better insights in healthcare
Belowthefold
Posted on November 21, 2015 at 12:48 pm
Optum Health helping to improve the healthcare system by developing industry-leading data analytics software.
E-Commerce’s Cure for Chargebacks
DB
Last modified on November 22, 2015 at 6:18 pm
SIGNIFYD is a full-service payment validation platform to help online businesses prevent payment fraud. They use data from thousands of risk indicators to determine if transactions are fraudulent. SIGNIFYD’s goal is to make an impact with e-commerce companies by allowing [...]
Kaiser Permanente: showing us the power of data anaytics when your business strategy and data strategy are aligned
HC Watcher
Last modified on November 22, 2015 at 3:09 pm
Healthcare delivery in the USA is undergoing a monumental shift. In no way can such a short blog begin to scratch the surface this topic. However, one change fundamentally changed technology adoption: the Health Information Technology for Economic and Clinical [...]
TransUnion
RS
Posted on November 22, 2015 at 2:09 pm
Will TransUnion be able to maintain its edge in proprietary data and business analytics?
UPS Leading the Prescriptive Analytics Race
Sara Alsadi
Last modified on November 23, 2015 at 2:16 am
How UPS uses a USD 1 billion system to optimize delivery of its packages to drive costs down and save the environment
Orbital Insight and the growing use of image processing
Fbalestra
Last modified on November 22, 2015 at 11:07 pm
Orbital Insight uses artificial intelligence in the form of neural networks to gain key macro insights from satellite images.
Hollywood + data analytics = a better (and more profitable) Godzilla?
guillermop
Last modified on November 22, 2015 at 11:45 am
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.
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