
Because AI
is only half the answer
“AI [isn’t diminishing creativity], it enhances it. Strategic and creative thinking remain vital, but now we add data-driven insight and technology to execute faster and better.”
Sir Martin SorrellSir Martin Sorrell , D^3 Advisory Council Member and Executive Chairman, S4 Capital
Because AI
is a superpower
When Giants Stumble: What Multiplication Reveals about AI’s Capabilities
Despite its impressive capabilities in reasoning, planning, and content generation, GenAI still struggles with the kind of mathematics that grade school students are expected to learn and master. What influence do transformers, the core architecture behind Large Language Models (LLMs), have in this problem, and can it be solved? In the new paper “Why Can’t […]
The AI Penalty: What We Really Prize in Empathy
Have you ever received a response from ChatGPT that seems to get you almost too well? A recent preprint review of research, “AI-Generated Empathy: Opportunities, limits, and future directions,” written by a team including Amit Goldenberg, faculty principal investigator in the Digital Emotions Lab at the Digital Data Design Institute at Harvard (D^3), suggests that […]
Evidence at the Core: How Policy Can Shape AI’s Future
As AI technology advances, policymakers will face the crucial task of how to steer its development responsibly. In the new paper published in Science, “Advancing science- and evidence-based AI policy,” a multidisciplinary group of experts, including Himabindu Lakkaraju, Assistant Professor of Business Administration at Harvard Business School and Principal Investigator in the Trustworthy AI Lab […]
D^3 Associates Spotlight Series: Boris Groysberg
This series introduces D^3 Associates Program projects which aim to answer important questions at the intersection of artificial intelligence and digital technologies in business and society. This article shares insights from Boris Groysberg, Richard P. Chapman Professor of Business Administration who is pursuing research on the topics of artificial intelligence and organizations. 1. What drew you […]
Because AI
transforms productivity


Written By
Nova School of Business & Economics
“In today’s world, AI gives everyone access to powerful insights fast, but trust remains the most powerful differentiator. Leaders still lean on human validation, not just analytics.”
John Winsor John Winsor , D^3 Executive Fellow
Why AI Helps Until It Doesn’t: Inside the GenAI Wall Effect
The promise of Generative AI (GenAI) often sounds like this: give any employee access to AI tools, and they’ll suddenly be able to perform tasks outside their domain of expertise with remarkable proficiency and speed. As discussed in the new working paper “The GenAI Wall Effect: Examining the Limits to Horizontal Expertise Transfer Between Occupational […]
Larger, Faster, Cheaper: The Future of Market Research with AI
As businesses continue to navigate the complexities of product development and innovation, generative AI has the potential to be a powerful new tool for market research. In their recent article for the Harvard Business Review, “Using Gen AI for Early-Stage Market Research,” Ayelet Israeli, co-founder of the Customer Intelligence Lab at the Digital Data Design […]
Because AI
changes everything


Our digital future is being invented today
Our work at the Digital Data Design Institute at Harvard focuses our 14 labs around six communities of practice to produce and share research-rooted knowledge on how society and business are interacting with artificial intelligence (AI) and digital technologies.



