Tomato Jos: Empowering Nigerian Farmers and Producing Food Products Locally
Tomato Jos: Empowering Nigerian Farmers and Producing Food Products Locally
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Category Offense at Nike
Nike's 2008 shift to focus on sports and athletes rather than product categories has led to massive sales growth for a corporation of their size.
In-N-Out isn’t your ordinary Fast Food Burger Chain
In-N-Out has been a private, family owned business since its first restaurant opened in Baldwin Park, CA in 1948. Today, the burger chain operates in six states (CA, NV, UT, TX, OR, AZ) with over 300 restaurants and estimated revenues […]
Delta Air Lines
Why Delta Air Lines is the best domestic air line.
Ryanair: „Lower price beats higher price every time”
Ryanair case – Low-cost philosophy revolutionized airline business in Europe
Wherever You Shop, Nordstrom Delivers on Customer Service
Nordstrom translates its legendary customer service online to delight the customer through every channel.
MoMA: a museum that grows with its audience
People generally don’t think of art museums as a source of innovations but the slow, patient and thoughtful changes that The Museum of Modern Art (MoMA) made in recent years have served its business missions well.
Patagonia: A Different Way of Defining Value
Patagonia aligns its business and operating models to “do good for the world” as opposed to generating profit.
Instacart
By 2013 while one believed that digital on-demand startups ideas have been exhausted following the likes such as Uber, Freelance, Taskrabbit, Instacart unearthed another rather untapped errand, grocery shopping.
Zara: disrupting the traditional cycle of fashion
How running a fashion company made Zara’s founder richer than Warren Buffet