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Great post!!!

I love Instacart and use it, especially for Costco. I am put off, however, by the lack of transparency in the pricing. For example, I want to know the break-down between the actual cost of a product and then the labor mark-up. I feel resentful, as a consumer, to be charged multiple times through the delivery fee and the mark-ups.

To gain efficiencies, particularly in densely-populated urban areas, I wonder if they can serve residents of apartment buildings all at once, or partner with businesses and have employee groceries delivered to work. I think they’ll need to keep costs down in order to grow among people who might not want to pay such a premium but would still benefit from a version of the service.

Thanks for your post!

On December 13, 2015, Midori commented on Do you reddit? :

I have never used Reddit but am fascinated by it. I’m curious about its UI, which is very Web 1.0 in its aesthetic. I’d be curious to learn more about how the design of the site has evolved and how that can support the WIP business model.

Thanks for your post!

This is a very interesting time for Whole Foods and I’m eager to see how they adapt. I have a friend who works at the Whole Kids Foundation and she told me that they are centralizing some operations in order to realize efficiencies, although this might be misaligned with their business model of providing unique natural items and tailored service. Specifically, she said that each store used to have an in-house nutritionist, but now they’re adopting a regional model.

In spite of the identity crisis, I think Whole Foods still has the upper hand on quality. This asset may be hard to scale into markets that can’t support the “whole paycheck” price tag, though, as you mention.

Thanks for your post!