CoCo, a Taiwanese treat with Global mind

CoCo, a Taiwanese fresh-made tea brand, has been providing high quality take away beverage including boba tea since 1997 and has grown globally in recent years as well.
CoCo’s mission is the relentless pursuit of soothing people with high quality drinks, manifesting in the business model of premium brand position, variety customer choices, and consistent, organic growth trajectory.

BlackBerry: How to Destroy $75 Billion of Value

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BlackBerry is an example of how ineffective alignment between business and operating models can destroy company performance. How did a company that essentially invented the modern smartphone and later led the smartphone market find itself on the brink of failure?