ASOS: Leveraging Network Effects in High Street Fashion

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ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.

Ollie’s Bargain Outlet: Good Stuff Cheap!

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Company Overview: Ollie’s Bargain Outlet (“Ollie’s”) is a discount retailer offering brand name closeout merchandise through 202 stores across 17 states. The compelling value proposition Ollie’s offers consumers of “Good Stuff Cheap®” is directly a function of their ability to […]

Airbnb: how a simple online matching service trumps value of hotel giant, Marriott

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How does a simple online matching service become valued higher than hotel giant Marriott, a long-established hotel giant that owns over 4,000 physical properties, in just under 8 years? The secret is in its disruptive genius business model – designed so that Airbnb can make money by merely facilitating transactions, no risks and no costs associated with owning actual properties.