Is Crowdsourcing a Sustainable Value Proposition For Innovation: A Unilever Case Study
Point of view on the impact of open innovation on Unilever's sustainability agenda
Point of view on the impact of open innovation on Unilever's sustainability agenda
Governments have to innovate to meet the growing and complex demands of its constituents, but how? And with who?
In 2015 and 2016 the UK Government took a new approach to attract interest to its oil & gas resources, adopting an open innovation model as a short and long term value driver in the country’s energy sector. First steps included large investments in acquisition of seismic data to be later published openly to academia and companies. Further measures included the creation of an oil & gas national data repository to provide enhanced and trusted data on the widest possible terms. In this essay, I describe the UK Government’s incentives to adopt this megatrend; additionally, some further questions are outlined in relation to the sector’s motivations to further commit to this development process.
When the goal of curing Alzheimer’s trumps financial returns, a philanthropic VC fund begins to look more like a hub of open innovation. The Dementia Discovery Fund encourages risky innovators through its mandate to back a wide range of potential treatments for dementia.
Solving the billion dollar unsold inventory problem in traditional retail
LittleBits, the maker of magnetic electronic building blocks, utilizes open innovation to share inventions, troubleshoot problems, generate excitement for Science, Technology, Engineering, and Math (STEM) in schools, and make hardware design accessible to everyone.
Premise uses distributed data collection to gather valuable information for customers ranging from governments to businesses.
The government of Rio de Janeiro asked its citizens to propose ways to build a legacy for Rio after the 2016 Olympic Games.
Can a 90-year old company learn to behave like a start-up? Slow growth, ever-changing consumer tastes and the rise of digitally native upstarts are threatening the traditional consumer-packaged goods industry. Unilever’s significant investment in open innovation intends to challenge this trend by collaborating with start-ups to infuse new ideas and practices into the company.
How the International Federation of Red Cross is Tapping into the Universal Desire for Purpose & Connection Through Crowdsourcing