Unilever and Open Innovation: How does the emergence of digitally native brands change what it means to innovate?
Unilever's 400 brands have a new type of competitor: the digitally native brand. Can open innovation keep the organization nimble?
Unilever's 400 brands have a new type of competitor: the digitally native brand. Can open innovation keep the organization nimble?
In 2009, New York City launched the BigApps competition, inviting citizen-hackers to work together to create applications that improve the lives of New Yorkers. BigApps spurred a grass-roots movement for an Open Data law and served as a fecund source of ideas for the Mayor’s office. The City of New York should increasingly use design thinking processes for application development. In addition, BigApps should challenge citizen-hackers to produce solutions to diverse problems, beyond the quotidian experience of software developers.
How TeachersPayTeachers is harnessing the rise of open innovation in K-12 educational curriculum development.
One might not expect a 152-year-old paint company to have an intense focus on open innovation. But Sherwin-Williams, the largest global producer of coatings (i.e. paint products), is doing just that.
Heineken engages in co-creation with its global consumers as a core part of its innovation strategy.
Skolkovo was built with aspiration to nurture domestic breakthrough talent so much needed for the failing economy. In spite of the flamboyant federal support, empowered security services and corrupted government officials push innovation in the opposite direction.
On a mission to democratize beauty, cult makeup and skincare brand Glossier leverages their Into The Gloss blog, social media pages, and Glossier.com platforms to crowdsource product ideas from a community of highly loyal beauty lovers – yet maintains the final say.
Working with others can be much for productive than we expect
In a world of distributed knowledge and expertise, it’s clear that open innovation has clear advantage across the value chain. This essay discussed the challenges of traditional in-house innovation model and why it is important for Nestle to use open innovation model. Then it introduced several milestone initiatives Nestle has taken to apply Open Innovation and gave two recommendations for the management team to further consider.
NASA recognizes the power of open innovation to solve tough problems and engage broader audiences, but the mindset shift comes at a price.