Patagonia – Turning Social Responsibility into Company Business.
Patagonia's Sustainability: How their efforts attract their core consumer, and make for a socially responsible business.
Marketing
Wounded Warrior Project: Not quite the hero we expect?
Wounded Warrior Project – charitable organization or successful marketing firm?
De Beers: “From Discovery to Desire”
[Winner] De Beers: How to create a multi-billion dollar industry from the ground up
NIKE: Inspiring Athletes around the World
An examination of how Nike leverages synergies between its business and operating model to dominate the market.
Ocean Optics: Miniaturized Spectrometers – A tiny solution looking for big problems
Ocean Optics make spectrometry measurement easier and more accessible than ever. Given a myriad of possible applications, how can they find the right customers and the right problems to solve?