Generally, machine learning is perceived for computer technology-driven firms. This article examines the use of machine learning in an old world industry such as oil and gas.
Managing sales and account management teams using data and machine learning
Image Credit: (Photo by Jack Taylor/Getty Images).
Retail is not typically the industry that comes to mind when implementing new technologies—high fashion and big tech typically do not mix. But through the use of machine learning, Burberry is revolutionizing this notion to improve its in-store customer experience. The question remains, however, whether it will continue this trend in other aspects of their business.
Fox is introducing machine learning to try to estimate box office performance and make business decisions on their movies. Can an algorithm understand something as subjective as whether movie goers enjoy a film?
Spotify is known for its personalized playlists, which are powered by machine learning. As the company tackles other forms of media, particularly podcasts, how will it need to adapt its approach?
Kroger is paving the future for grocery shoppers through innovative, practical applications of machine learning, robotic process automation, and data analytics. The fact that a 125-year-old grocery chain based in Cincinnati, Ohio is helping lead the way may elicit raised eyebrows from industry outsiders, but grocery geeks should not be surprised.
Can programmatic ads combine the reach of television with the targeting of digital to change the face of TV Advertising?
With over 1,500 employees, including 200+ PhDs, Two Sigma runs systematic hedge fund strategies that rely on machine learning to extract insights and predictive signals in a fraction of the time the human brain can to deliver superior alpha with less risk than traditional hedge funds. Is this competitive advantage sustainable?
GSK is rethinking its drug discovery pipeline using machine learning
The videogames market is large (with expected revenues of $138 billion [1]) but highly fragmented, with multiple corporations vying for market share. Increasingly, traditional companies like F1 motorsports are moving into videogames to expand their core product offering [2]. Hence, […]
