How Chipotle Revolutionized Fast Food

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Chipotle broke all of the fast food industry's rules and created a wildly successful restaurant concept by delivering high quality food fast with an operating model rooted in a unique culture, assembly line approach and simple menu.

Chipotle Nation

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The genius of Steve Ells and Chipotle is contained within a simple mission of “Food with Integrity” and experienced every day by 750,000 hungry diners. The restaurant’s meteoric rise begs the question- what really lies underneath that golden foil?