How Instagram Keeps Users Scrolling For More
Instagram is using data analytics to keep us scrolling – but at what cost?
Social
Bumble: Monetizing Empowerment
A look at how bumble creates value while sticking to its mission of providing women more agency over their online dating experience.
Exploitive Platforms: How Tinder Exploits Lonely Men to Make MASSIVE Profits
Tinder is a matching platform that helps strangers within a reasonable geographic radius to meet and to converse if both users express interest. The platform makes gigantic profits by exploiting lonely men who pay outrageous asymmetric prices for premium features/services that barely help their prospects based on empirical evidence. This blog post explores the dark side of platforms.
The Need to Knead: How the “Bread Boom” is Forcing Adaptability
Cooped up in quarantine, people everywhere are turning to bread-baking for comfort and fun. Unprecedented consumer demand for flour and yeast has strained suppliers, resulting in secondary markets and new businesses leveraging digital platforms.
“Zoom by Day, Houseparty by Night”
Social distancing orders resulting from the COVID-19 pandemic has left individuals isolated from friends and loved ones, resulting in increased demand for video chat apps. Houseparty has grown dramatically in response to the effects of the COVID-19 pandemic.
The Sweat Spot Becomes The #SweatFest: a small LA dance studio reinvents itself on Instagram
The flamboyant LA hippie-ness is accidentally saving humanity from its own insanity. As a stoic New York type who loved hating on LA, I now believe.
Use Me if You Dare, Hack Me if You Can
TikTok’s billion-dollar algorithm recommends videos that even you don’t know you’ll like. But wait a second…
Burberry (1856 est.) -164 years old or phoenix in the digital world?
When even iPhones did not exist – is when Burberry started thinking of Digital Transformation. The journey that this 100+ years old company took is inspiring and tells us what a winner looks like in this world of Digital Darwinism.
Mighty Networks, the new digital fireside for niche audiences
Mighty Networks is allowing online brands to create the customer’s digital experience of tomorrow through its platform. MN can be used by businesses to gather and connect online communities around discussions on specific interests, reach directly to members, bolster interaction between them and achieve enduring brand memory.
Fashion Nova, the rise of an Instagram based crowdsourcing and marketing model
Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.