Blockbuster – From Blockbuster to Bomb: An Industry Leader’s Stunning Failure

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What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.