Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Zara is using data analytics to guide its design and manufacturing process, making it a leader in the fashion market.
Applied Materials is using machine learning and advanced statistical algorithms to improve semiconductor yields
Kensho is refreshing financial data analytics with big data technologies.
Reimagining learning hub with personalization engines, analytics and content recommendation
Ford experiments with big data in the attempt to become the Apple of the automotive industry. Its sweeping plans for the future of the automotive industry recognize the value big data plays in the integration between hardware and software.
Gmail tirelessly improves its spam filters to identify exactly which messages shouldn’t make it to your inbox
In the era of Big Data, companies are obsessed with figuring out how to crunch the numbers and make use of the increased data provided to us by a number of devices. However – companies are not alone in embracing data analytics: As evidenced by Fitbit, there is an increased interest among consumers in measuring, tracking and analyzing data from their own lives.
How The Climate Corporation leveraged big data to revolutionize an industry
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.