Slice: ‘data exhaust’ and creating value from byproducts
Slice is one of many companies creating value from digital byproducts. Think of them as magic recyclers of the digital world.
Data
DoorDash; Delivery Made Better by Data
DoorDash is both an online ordering and delivery company that’s using data to make delivery better and faster for customers and more efficient for delivery drivers. The company aggregates large volumes of delivery data and analyzes how different factors affect delivery […]
Target Using Predictive Analytics to Increase Value Capture
Target has identified 25 products, which when purchased together, predict the likelihood of a woman being pregnant and her associated due date.
Wealthfront and the Future of Robo Advisors
Wealthfront has disrupted the financial advisory industry by using analytics and algorithms to automate investment decisions. Will it be able to sustain its success?
Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip. It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]
Netflix – Using Metadata to Optimize Entertainment
Last night, I struggled to find a solid chick flick movie among several friends that none of us had seen. While scrolling through my Netflix account, there were specific recommendations based on other movies I had chosen. There were the […]
Poshly: Helping beauty brands understand their consumers
Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes
Medallia’s Approach to Customer Feedback Data
Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback – in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley’s newest Unicorns.
Freebird (+ data) Gives You Wings!
Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.
IMS Health: using big data to improve healthcare outcomes
IMS Health’s products and services were used by pharmaceutical companies to develop commercialization plans, more recently IMS Health has expanded their focus –going beyond analyzing sales trends to improving patient outcomes and effectiveness data.