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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Data

Palantir – Big Brother is Watching You

Posted on April 4, 2017 by DmitryDIGIT

Highly sophisticated tools for big-data analysis and visualization

Shopkick – “fun treasure hunt” creating an engaging digital overlay to the physical world of shopping

Posted on April 4, 2017 by Katarina

Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.

OpenDoor: applying big data to home selling

Posted on April 4, 2017 by Meili

Using the power of data analytics, OpenDoor will offer you a price for your house in under 24 hours

Cannabis Potency Measurement using Near-Infrared (NIR) Spectrometry

Posted on April 4, 2017 by Hao Wu

NIR spectrometry allows fast, non-destructive measurement. Its dependency on data is both a challenge to adoption, as well as an entry barrier for competitors.

Clear Labs: Unwrapping Food Products Through Data and Genomics

Posted on April 4, 2017 by Julia

The “Google of food” meets DNA testing: through data collection, analytics, and genomics, Clear Labs is trying to create more visibility into our food’s makeup.

Beauty & Brains: Using Big Data to Build a Better Bra

Posted on April 3, 2017 by Libby

With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.

Big Data and Retail

Posted on April 3, 2017 by Megan Trout

How Target used predictive analytics to identify pregnant customers and why it matters for retail

Palantir: The Seeing Stone of Security and Defense Analytics

Posted on April 2, 2017 by James Baird

Sifting through government data is no easy task.

American Express : Using data analytics to redefine traditional banking

Posted on April 2, 2017 by Charu Manglani

American Express, is harnessing the power of its data to migrate many traditional processes from legacy mainframes to Big Data processing environments, resulting in dramatic improvements in speed and performance.

People analytics at Google: using data to make Google a great place to work

Posted on April 2, 2017 by So Many Cranberries

Google applies its data and analytical rigor to a new domain: workforce management.

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