Machine Learning

November 30, 2022

Read The Full Prompt

Many companies deploy machine learning or other aspects of deep learning. Amazon uses AI to anticipate when an ad has value. Google uses natural language processing to automate Translate. For this assignment, please choose a company that uses AI in a creative way to drive value creation, value capture, or innovate in its operating model.

You may focus on use of AI as a service, or you may focus on the use of AI as an enhancement of some part of a service or business. In other words, please describe how the organization deploys AI as a free-standing service around which it develops a business, or as a complement and improvement of its business process.

Describe the current challenges and opportunities the company faces in this deployment. Then assess the changes the company needs to make to address these challenges or take advantages of these opportunities. In your post, please consider any organizational changes the company needs to make to achieve its aspirations. While you should devote most of the space to value creation, please make some observations about aspects of the value capture strategy.

(Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

1000 words max.


Create an approximately 1000 word post to make your contribution by November 30, at 6 p.m.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also comment on three other posts. Comments are due by December 1 at 9 a.m. 

Please prepare a 2-3 min summary of your blog post before class.


If you have any problems with the platform, please and visit the digital platform resources page for helpful advice. or email for help.

Submitted (42)

SexyFace and Recognizing Refugees – Dr. Vivienne Ming’s Journey of Using AI for Good
Saad Hirani
Last modified on November 29, 2022 at 1:23 pm
Dr. Ming trained an AI model to recognize humans a player found attractive - but rather than apply it to dating, used it for lost refugee reconnection & education.
ELSA boosts your confidence in speaking English
Lina E
Last modified on November 26, 2022 at 11:08 pm
ELSA democratizes an English pronunciation lesson for 1 billion non-native English speakers.
Can You Guess the Artist? AI-Generated Music Catering to your Tastes
Isabella Giraldo
Last modified on November 29, 2022 at 5:49 pm
Spotify is pushing the boundaries of the AI-frontier with AI-generated playlists and even original new songs
Who Me? For that Project? How AI is Changing the Consulting World
Amy Eginton
Posted on November 29, 2022 at 10:24 pm
In a company where human-based services drive value creation, Artificial Intelligence (AI) is changing the name of the game.
IKEA’s Leap Forward with Data and AI
Jiwon Woo
Last modified on November 26, 2022 at 9:28 pm
IKEA using data and AI to achieve digital innovation and transformation
AirDNA: Smarter Short Term Rental Pricing with Human and Artificial Intelligence
Kaitlyn C
Last modified on November 20, 2022 at 4:47 pm
Smarter Short-Term Rental Pricing with Human and Artificial Intelligence
ASOS: Optimizing customer preference using Machine Learning
Isha Khambra
Last modified on December 1, 2022 at 8:48 am
ASOS is a British major fashion and cosmetics e-commerce company, the blog highlights the use of machine learning to drive customer preference and personalization.
#BeautyTech: L’Oréal leading the way
Last modified on November 30, 2022 at 12:52 pm
L'Oréal is successfully integrating AI, a challenging feat for a large incumbent outside of the tech industry
AI Wars: Lockheed Martin’s Efforts to Weaponize AI
Manuel Llano
Posted on November 28, 2022 at 11:09 pm
Lockheed Martin is one of the largest and most sophisticated providers of military equipment to the US and its allies. It invests heavily in AI to give the US a leg up in military conflicts worldwide.
Insitro: Discovery New Medicines with AI
Patric Cao
Last modified on November 28, 2022 at 11:24 pm
Insitro is one of the pioneers using machine learning to design and discover new medicines
FloodMapp – Real Time Emergency Flood Data
James Scott
Last modified on November 29, 2022 at 11:08 pm
“A friend lost everything when floodwaters reached the peak of her roof. As a water resources engineer, I thought we could do better.” - Juliette Murphy, Co-Founder
AI in waste/recycling management – smarter city services
Riya C
Posted on November 30, 2022 at 5:49 pm
Waste and recycling get's smart - moving towards smarter cities!
Leveraging AI & Machine Learning at Southwest
Elizabeth M.
Last modified on November 29, 2022 at 3:45 pm
Creating value through chat bots and customer segmentation, and capturing value through dynamic pricing and operations optimization.
Blue River Technology – innovation in farming that would make even the Egyptians jealous
Posted on November 19, 2022 at 12:33 pm
By focusing on the small things, plant by plant, pixel by pixel, the team of innovators from Blue River Technology revolutionize farming through machine learning and bring this 10000 years old activity into the present with intelligent robotics.
FINESSE – Using AI to Tackle Overproduction of Clothes
Sultana Vukor-Quarshie
Posted on November 28, 2022 at 5:50 pm
AI can tell you how to be trendy and reduce waste in the process
Giving Back 3 Hours a Day to Doctors
Susan Cho
Last modified on November 30, 2022 at 3:58 pm
With over 75% of physicians using documentation tools in the space, they are still spending nearly half their day writing notes -- DeepScribe is changing this
Capital One: Transforming traditional banking to an AI-first experience
Anand Trivedi
Posted on November 26, 2022 at 12:38 pm
Capital One’s history of adopting an information-based strategy is helping it achieve an unassailable competitive lead as an AI-first financial services firm leveraging machine learning for delivering superior customer experience.
McKinsey, Formula 1, and the America’s Cup
Posted on November 27, 2022 at 9:02 pm
How the consulting giant has pioneered the implementation of AI and advanced analytics around the world through QuantumBlack.
GitHub Copilot: AI-based Code Generation and the Future of Software Engineering
Louis Hunt
Last modified on November 29, 2022 at 1:29 pm
Can AI make manual coding obsolete?
All the Ways Salesforce’s Einstein Creates Unexpected Value for CRM Clients
Last modified on November 30, 2022 at 5:16 pm
All the Ways Salesforce's Einstein Creates Unexpected Value for CRM Clients
C3 AI : Digital Transformation through Enterprise AI at scale
Karthik Sajikumar
Last modified on November 27, 2022 at 12:50 pm
52% of the companies in the Fortune 500 list from 2000 does not exist anymore. With vast amount of data generated across the enterprise, AI use cases & deployments can unlock significant economic value for organizations.
Palantir: A software that safes and takes lives
Yannik Dobler
Posted on November 30, 2022 at 8:58 am
Software designed for counterterrorism and surveillance commercially available. Palantir changes how leading institutions solve critical data challenges while dividing public opinion.
GitHub Copilot: An Indispensable game changer
Daniel Quiroga
Posted on November 30, 2022 at 4:51 pm
Copilot is the artificial intelligence tool designed to save developers hundreds of hours. Already used by over 1.2 million programmers, Copilot has become indispensable for the industry, but do the means justify the ends?
Plantix: Bringing Crop Science Machine Learning to Millions
Last modified on November 30, 2022 at 3:17 pm
Plantix's free mobile app helps millions of local farmers identify crop pests and diseases