Competing with Data

October 05, 2022

Read The Full Prompt

Many organizations use large data and data analytics as an essential asset in their business. Think about how Waze collects and analyzes millions of queries every day to estimate traffic flows, or UPS uses hundreds of thousands of sensors to track millions of packages each day to feed users information about the progress of their shipments.

For this assignment, please choose a company that uses large data or data analytics to enhance its business. In other words, big data can be valuable in the context of offering a service or as a complement to another business process. What type of processes generate and renew that asset? What type of investments and process put that asset to use, and creates value for the company? How does the company capture value from large data and analytics? What challenges did the company have to overcome to make use of the assets? What challenges and opportunities do you anticipate for the company in the near term?

Devote most of the space to value creation, but feel free to make observations about aspects of the value capture strategy. (Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

750 words max


Create an approximately 750 word post to make your contribution by October 5 at 6 p.m.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also respond to and comment on three other posts per module. Comments are due by October 6 at 9 a.m.

Selected posts will be discussed in class. Please prepare a 2-3 min summary of your blog post before class.


If you have any problems with the platform, please visit the digital platform resources page for helpful advice or email for help.

Submitted (42)

Zhuiyi Technology: Using AI to empower every conversation that matters, at scale
Gigi Yang
Posted on October 4, 2022 at 9:42 pm
ZhuiYi Technology is an AI digital workforce supplier (“AIForce”), focusing on deep learning and natural language processing. ZhuiYi aims at helping clients make the best use of data in various functions from marketing, operations, and risk control, to internal employee [...]
Kavak: leveraging data to become the most valuable startup in Latin America
Paulina Leyva
Posted on October 5, 2022 at 4:34 pm
Mercedes Benz: A Race of Data and Machine Learning
Kate Sinnwell
Posted on October 5, 2022 at 2:39 pm
Mercedes Benz has to rely on data more and more. With autonomous driving, increased adoption of electric vehicles, innovative control technologies and new Infotainment systems there is more than one area which is based on big data for the company.
Veterinary Practice Partners: Transforming the Vet Industry
Kaitlyn C
Posted on October 5, 2022 at 2:54 pm
Veterinary Practice Partners is transforming the vet industry by providing a centralized platform and data engine that enables vets to spend more time with patients and less time managing the business. VPP's data engine drives operational efficiency, employee satisfaction/retention, customer [...]
Visa and Big Data
Julien Clayton
Posted on October 5, 2022 at 2:33 pm
Visa uses machine learning tools and insights from big data to drive value for customers, banks, and merchants.
Kroger : Reimagining and Restocking Groceries
Karthik Sajikumar
Posted on October 5, 2022 at 12:11 am
Valuable shopper insights from its analytics arm enables Kroger to offer personalized shopping experiences resulting in substantial growth prospects
Formula One Racing: Data-driven Drive to Survive 
Nthato Moagi
Posted on October 5, 2022 at 5:58 pm
In 2018, F1 partnered with AWS to become its official cloud service and machine learning provider – a mutually beneficial relationship. AWS introduced initiatives to derive value from the big data collected by F1 teams to create more engaging viewer [...]
Disrupting Big Media
Posted on October 5, 2022 at 12:31 pm
How the power of open source investigation can disrupt the media, tackle disinformation and drive new revenue.
Flowserve’s RedRaven: IIoT
Riya C
Posted on October 5, 2022 at 5:50 pm
Flowserve's RedRaven IIoT platforms provides insights into fluid control systems - the future for pumps and valves
Flatiron Health – Using Healthcare Data to Make Better Drugs
Posted on October 5, 2022 at 6:00 pm
On the heels of IBM Watson's failure in leveraging data in healthcare, Flatiron Health embarked on a mission to standardize data collection across oncology. They hoped to create a comprehensive database that could be used to make better therapeutics.
Is Big Data the future for Vodafone?
Posted on October 3, 2022 at 2:47 pm
How Big Data is transforming one of the largest telecommunication providers in the world
Health is going Digital
Isabella Giraldo
Posted on October 5, 2022 at 6:15 pm
With a team of 900 data scientists CVS is already a step ahead of the game
January AI: Feeding Your “Digital Twin” to Enhance Metabolic Health
Louis Hunt
Last modified on October 5, 2022 at 9:03 am
Can ML help to improve metabolic health?
Freeport pioneers data analytics in the mining industry to drive operational performance
Carlos Ludowieg
Last modified on October 4, 2022 at 11:39 pm
Freeport pioneers data analytics to gain a competitive advantage in a commoditized industry facing cost pressures.
Spotify – Listening in on Users, and Learning as a Result
James Scott
Last modified on October 5, 2022 at 6:58 am
How Spotify's data strategies make music to our ears.
Kroger: Pioneers in Data-Driven Grocery
Posted on October 5, 2022 at 11:38 am
Believe it or not, major grocery stores are on the leading edge of using data analytics to manage daily operations. And among them, Kroger leads the pack.
BMS – Bristol Myers Squibb or Big Medical Strides? Using data to drive medical innovation
Amy Eginton
Last modified on October 5, 2022 at 6:12 pm
Bristol-Myers Squibb (BMS) leverages data analytics to drive development of drug pipeline.
Staying Relevant, Trendy, and In-The-Know
Susan Cho
Posted on October 6, 2022 at 6:34 am
Spotify has been able to retain its number one position in the music streaming market since pioneering it in 2008 -- how exactly did it make use of big data analytics and deep learning to achieve this in a space [...]