Generative AI and Strategy Module

Dive into the world of Generative AI with insights from Harvard’s Professor Karim Lakhani and technology entrepreneur and author, Azeem Azhar. Explore the transformative potential of AI, from creating original content to automating complex business processes. Learn the art of prompt engineering to harness AI’s full capabilities, and discover advanced techniques like using prompt generators and libraries and making custom GPTs. Whether you’re a novice or an executive, this pathway offers hands-on experience and strategic guidance to make AI work for you.

Units

1. An Overview of Generative AI
2. Introduction to Prompt Engineering
3. Fundamentals of a Good Prompt
4. More Advanced Prompting

Generative AI is revolutionizing the business landscape, but cutting through the hype to find real value is crucial. Backed by rigorous research from Digital Data Design Institute at Harvard, leaders can gain insights into how generative AI enhances productivity, creativity, and empathy. Discover how AI can automate creative processes, generate innovative ideas, and improve team dynamics, all while navigating the complexities of AI-human collaboration. Embrace the future of AI thoughtfully to unlock its full potential for your organization.

Units

1. The Value of Generative AI
2. Productivity
3. Empathy
4. Creativity

Join Harvard Business School Professor Karim Lakhani to uncover the world of generative AI and its role in launching new businesses. Learn how to harness AI for every step of launching a new business, from product ideation and market research to packaging design and marketing strategies. Master the art of prompt engineering to optimize AI responses, automate customer research, and create synthetic personas. Explore frameworks like the business model canvas to develop robust business models and monetization strategies, all while leveraging AI tools like ChatGPT and DALL-E to bring your innovative ideas to life.

Units

1. Introduction
2. Conducting Research with GenAI
3. Generating Inspired Ideas with GenAI
4. Improving Business Performance with GenAI
5. Improving Strategic Decision Making with GenAI

Step into the transformative world of generative AI and its pivotal role in strategic decision-making with Actionable AI in Strategy. This pathway offers a comprehensive exploration of generative AI as a tool for strategic decision-making, highlighting how prompt engineering can drive business performance. You will gain the skills to develop and tailor generative AI mentors for unique business needs, design and implement AI-driven experiments, and analyze their impact on strategic outcomes. The pathway includes practical and ethical considerations for leveraging generative AI in business, supported by real-world case studies and interactive exercises to help you craft and optimize AI-powered strategies.

Units

1. The Role of Generative AI in Strategy
2. Research Insights
3. Practical Applications of AI in Strategic Analysis
4. Advanced/Optional Techniques

The Actionable AI in Strategy pathway is available as an add-on, once you’ve completed an entire module. Click ‘Register’ to access the entire module or to add-on Strategy.