Events

Targeting Viewers’ Heterogeneous Ad Aversion: Evidence from a Two-Sided Market Date: October 23, 2024Presenter: Rosa Ferrer, University of Pampa Fabra and Barcelona School of Economics Abstract:This paper studies the role of viewers’ heterogeneous ad aversion for media content demand and advertisers’ willingness to pay. Using high-frequency individual level data from free-to-air TV permits us to […]

Join us for a fireside chat with Mike Maples Jr. (HBS ’94), legendary Silicon Valley VC. Mike will share stories and insights from his long career in startups and venture capital. He will also talk about his book, Pattern Breakers, written with co-author Peter Ziebelman. The principles in the book emerged from Mike’s experiences with […]

The role of the Chief Data and Analytics Officer (CDAO), along with other variations of Data, Analytics, and AI leadership positions, has been misunderstood and underestimated for over a decade. However, organizations that recognize its importance have experienced exponential benefits, with the CDAO driving a data-centric culture that unlocks business value through data, analytics, and […]

Join Digital Data Design Institute at Harvard and the Harvard Business School Club of the Gulf Cooperation Council for AI Elevate: From Readiness to Exponential Growth, on December 13, 2024 in Dubai, UAE.  This one-day conference is tailored for business leaders, researchers, and government officials involved in driving AI initiatives and digital technology. The conference […]