HBS AI Content & Learning

The rise of non-fungible tokens (NFTs) offers brands a revolutionary tool for enhancing consumer engagement and loyalty. By introducing NFTs to consumer interactions, businesses can transform traditional digital assets into meaningful brand experiences. In their article, “The NFT Staircase: How Digital Ownership Benefits Brands and Consumers,” authors Scott Duke Kominers, HBS Sarofim-Rock Professor of Business […]

Effective data processing and analysis are key factors for businesses that want to make informed decisions. The working paper “Empirical Guidance: Data Processing and Analysis with Applications in Stata, R, and Python”  by Michael W. Toffel, Senator John Heinz Professor of Environmental Management at Harvard Business School and Principle Investigator of the Harvard Business School AI […]