How to design AI adoption so decision makers can say yes without self-sabotage Lots of organizations can green-light AI. Far fewer can absorb it. That gap, between excitement and real, embedded use, keeps showing up even when ROI is compelling and leadership is visibly supportive. New research from D^3 Frontier Firm affiliate Shunyuan Zhang and […]
New research shows when AI boosts service, and when it backfires. Think about the last time you contacted customer support. Did you start with a chatbot? If it failed to resolve your problem, how did you feel when transferred to a human agent? This dynamic defines our expectations of the modern customer service experience: the […]
A new study shows how AI can influence the kind of innovation you end up funding. Many of us have started using AI as an “answer machine” to brainstorm ideas, analyze data, and pressure-test assumptions. You might even have a set of preferred prompts saved for just these purposes. But how often do you switch […]
What the rise of AI swarms reveals about the future of influence, information, and democratic resilience. Listen to this article: As we move into the era of agentic AI, what kind of influence will this emerging technology have on democracy and misinformation? In the new Science paper “How Malicious AI Swarms Can Threaten Democracy,” Amit […]
When Machine Learning Meets Sales Psychology Listen to this article: Conventional sales wisdom treats persistence as virtue: stay in the conversation, overcome objections, keep the line alive. But recent research into the dynamics of sales conversations suggests that our bias toward persistence leads to a massive misallocation of resources. In “Learning When to Quit in […]
New research on how the competitive dynamics that created early tech giants may not repeat in the age of generative AI. For the last two decades, businesses have operated under the shadow of the Web 2.0 era, where a handful of giants like Google built unassailable tech fortresses. Now, as generative AI transforms every industry, […]
Workers have moved past the initial shock of Generative AI’s arrival. The tool is here, it’s accessible, and it might be open in one of your browser tabs right now. But a critical challenge remains: knowing that you should use AI is very different from knowing how to weave it into the complex, interconnected reality […]
Agentic AI has recently been moving through a period of heightened excitement and innovation, but empirical data on how these tools are actually being used has been scarce. The new study “The Adoption and Usage of AI Agents: Early Evidence from Perplexity,” by Jeremy Yang, Assistant Professor of Business Administration at Harvard Business School and […]
We live in an age where the call for transparent or “Explainable AI” (XAI) has never been louder. Businesses agree, with 85% believing transparency is critical to winning consumer trust. [1] Given this consensus, it seems reasonable to assume that when an explanation for a high-stakes AI decision is available, people will naturally seek it […]
What happens when the same technology powering a customer service chatbot becomes a daily companion for someone losing their memory? In the new Nature Mental Health Comment article, “AI Companions for Dementia,” Julian De Freitas, Assistant Professor of Business Administration at Harvard Business School and Associate at the Digital Data Design Institute at Harvard (D^3), […]
