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Digital transformation’s emerging effect on customer expectations
Times have changed. Our online experiences have reshaped our expectations of real life. For instance, consider your last online shopping experience. Ecommerce provides consumers the opportunity to leverage detailed reviews and recommendations and also enables a level of pricing transparency, all of which helps make wise purchasing decisions. Long lines don’t exist online and products […]
The convergence of digital and commercial transformations
More and more old school manufacturers are grasping the notion of digital transformation. Not only has digital transformation disrupted the way in which these types of businesses operate, it has also changed the products and services offered. The allure of higher margins and price-to-earnings ratios, along with greater customer value and retention, has pushed dusty […]