REI: Equipped to Endure
REI sells outdoor equipment in a manner that creates consumer trust. With a business and operating model that align like peanut butter and jelly, they are a successful company with a bright future.
REI sells outdoor equipment in a manner that creates consumer trust. With a business and operating model that align like peanut butter and jelly, they are a successful company with a bright future.
“What they’ve done at Hostess should be a Harvard Business School case study on how to turn around a business” – Perella Weinberg Partners
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Does HBS have case about Zara? If yes, I can bet it is about supply chain that in alignment with business model makes Zara the undisputed leader in fashion retail industry with over $14.8 billion in annual sales and over $9.4 billion in brand value.
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A deep understanding of its customers' behaviors allowed this Company to integrate its two seemingly independent businesses