Constellation Brands: does Corona have to be Made in Mexico?
Mexican beers such as Corona are growing the US beer market – but can their maker adapt to a new world of trade?
Mexican beers such as Corona are growing the US beer market – but can their maker adapt to a new world of trade?
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Soon, it might become a lot more expensive for you to enjoy a bottle of your favorite import beer. U.S.-based Constellation Brands, best known for selling Mexican beer Corona in the U.S., is one of the world’s largest importers and producers of beer, wine, and spirits. The potential renegotiation of the North America Free Trade Agreement (NAFTA), espoused by Trump and his isolationist policy agenda, could drastically hurt Constellation’s business, as almost its entire import beer portfolio is manufactured in Mexico.
Can American alcoholic beverage giant Constellation Brands continue producing beers in Mexico amidst mounting momentum for protectionist trade policies in the new Trump era?
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